Context instead of conclusions. Nuance instead of outrage.
Why is Factually needed?
Factually exists to empower regular people to cut through the misinformation that is prevalent in today's information space. It aims to give people context, rather than conclusions; promote critical thinking, rather than groupthink.
What is Factually?
Factually is an AI-powered research tool that helps people verify information. It searches multiple sources across the web, analyzes the results, and synthesizes them into a clear summary with citations. Every source is visible, every claim is verifiable. For more info, check out our FAQ.
Who's behind Factually?
Factually was founded by Theo Savov - an EU-based software engineer & founder. It all started in November 2024 as a reaction to the widespread misinformation campaigns around the last US elections. No investors, no corporate sponsors, no political affiliations. Just a tiny team, originally self-funded and now supported by reader donations.
Why support us?
Even though Factually uses AI, there are real people behind it - doing real work. Reader support is what lets us keep going: more accurate responses, more sources (YouTube, X, etc.), better human moderation. Longer term, we want to work with journalists and media orgs to help them serve people better too. None of that happens without you.
If you have any questions or feedback don't hesitate to reach out at contact@factually.co.
Theo
Founder & Developer
A letter from Theo
"I built Factually because people are artificially divided.
Asking a question about anything remotely political gets you algorithmically-optimized rage. Reddit downvotes anything that isn't progressive enough. X calls you a shill if you're not conservative enough.
There's no room for nuance anymore. This is by design. Outrage = engagement. Engagement = money. Social media is optimized to elicit an emotional reaction, not to inform people.
After witnessing what felt like a peak in public division - the 2024 US elections - I wanted to do something about it. So I created Factually with the hope that others will find it useful too. I never took external investment - I didn't want it accountable to anyone with a financial agenda. It's funded entirely by readers, which means it's accountable only to you.
What Factually does: combs the web, collects multiple sources, synthesizes them, shows the citations. Just context and sources.
What Factually doesn't do: Editorialize. Put any kind of spin on existing reporting. Take money from organizations with an agenda.
The goal: be the place people turn to when something online triggers an emotional response. Because if content makes people feel outraged or scared or righteous - it was probably engineered to. And everything engineered has a purpose.
Is it perfect? No. Accuracy is hard. Consistency is hard. We're working on it.
But the mission is simple: context instead of conclusions. Nuance instead of outrage."