Did Bruce Willis receive compensation or equity from Neurocept for endorsements?

1. What the reporting actually documents: deepfakes and deceptive ads

Investigations and consumer complaints about Neurocept focus on polished videos that attach the faces and voices of well‑known people — Dr. Sanjay Gupta, Anderson Cooper and Bruce Willis among them — to a “honey recipe” pitch for the supplement; analysts and reviewers describe those elements as AI‑generated or otherwise fake endorsements rather than verified testimonials ^{[1] [2]}.

2. No reporting of a paid deal, equity or compensation for Willis

The sources collected here do not report any contract, press release, payment record, equity stake, or public statement indicating Bruce Willis was paid by, invested in, or formally endorsed Neurocept. Instead, the available coverage characterizes his likeness as exploited by the product’s marketing ^{[1] [2]}. If a compensation arrangement existed, the documents provided do not mention it.

3. Who is making the claim that endorsements are fake — consumer watchdogs and reviewers

Trustpilot reviewers and independent blog analyses explicitly accuse Neurocept of using deceptive tactics and AI‑generated imagery to imply endorsements; these outlets frame the ads as bait‑and‑switch marketing aimed at selling supplements with dubious claims about reversing memory loss ^{[1] [2]}. Those sources present a consistent narrative: endorsements are fabricated for emotional impact.

4. Why this matters given Willis’s public health context

Bruce Willis has been publicly known to be living with aphasia and, later, frontotemporal dementia; his health has been the subject of numerous family updates and news features ^{[3] [4] [5]}. The exploitation of a high‑profile person affected by cognitive illness is particularly inflammatory because it can make misleading medical claims more persuasive to vulnerable audiences ^{[1] [2]}.

5. Competing viewpoints and limits of current reporting

The present sources uniformly report deceptive use of images and label the endorsements as fabricated ^{[1] [2]}. There are no competing articles in this set asserting Neurocept had legitimate endorsements from Willis or that Willis or his representatives authorized or benefited from the ads; similarly, no corporate statements from Neurocept defending their practices appear in the provided materials ^{[1] [2]}. Available sources do not mention any legal action by Willis’s camp against Neurocept in these documents.

6. What would confirm compensation or equity — and what the sources lack

Definitive evidence of compensation or equity would appear as a contract, a corporate filing, a public statement from Willis or his representatives, or a company disclosure; none of the supplied reports include such documents or quotes ^{[1] [2]}. Therefore, while the sources show misuse of Willis’s likeness, they do not establish he received payment or ownership stakes from Neurocept.

7. Practical takeaway for readers and potential victims

Given the pattern described — AI‑generated imagery and testimonial‑style pitches — consumers should treat Neurocept’s ads as unverified marketing. Reviewers call the product a scam and warn that the endorsements are fabricated; readers should not infer that celebrity likenesses equal legitimate endorsements or financial ties ^{[1] [2]}.

Limitations and next steps: these conclusions are based solely on the provided sources, which document deceptive marketing using Bruce Willis’s likeness but do not include independent verification from Neurocept, Willis, or his representatives about compensation or equity. For confirmation beyond these reports, seek primary documents (contracts, company disclosures, or statements from Willis’s representatives) not found in current reporting ^{[1] [2]}.