Which clients and industries most frequently hire Crowds on Demand for simulated crowds?
Executive summary
Public-facing evidence and reporting show Crowds on Demand most frequently serves corporate PR and entertainment clients (store openings, product launches, celebrity entourages and galas), advocacy and political actors (campaigns, staged protests and rallies), and event planners (weddings, corporate retreats and fan displays), while also offering virtual advocacy tools; the company says it is generally nonpartisan and does not disclose clients, so precise market-share figures are not publicly available [1] [2] [3] [4].
1. Corporate PR, product launches and retail activations — the bread-and-butter clients
From the company’s pitch to third‑party business profiles and trade reporting, a recurring theme is corporate demand for manufactured attention: store openings, product launches, gala audiences and curated “fan” displays regularly appear in Crowds on Demand marketing and outside coverage as primary use cases, and industry directories list corporate events and PR stunts as core services [1] [4] [2].
2. Entertainment and celebrity services — paparazzi, entourages and staged arrivals
Early coverage and local tourism listings describe the firm’s origins in supplying guests, bodyguards, paparazzi and personal entourages to boost a client’s public profile; Discover Los Angeles highlights “VIP experiences” with paparazzi and red‑carpet staging, and CNN traced the company’s start-up days to celebrity parties and reputation management [5] [2].
3. Advocacy, politics and the contested world of astroturfing
Multiple sources document political and advocacy work: the firm markets itself for protests, rallies and advocacy campaigns and has been discussed in media reports about staged political demonstrations; critics and commentators have labeled such services “astroturfing,” and outsiders have alleged political uses including a claimed involvement in local campaigns, though the company says it tends not to name clients [6] [7] [3].
4. Opponents, competitors and even foreign‑policy signalling — unconventional hires
Reporting and the company’s own case studies name less obvious customers: competitors hiring disruptive protests against rivals, and at least one account of a foreign government engaging the firm to shape public reception during international forums—examples that show the client base extends beyond brands and celebrities into strategic communications for contentious aims [6] [2].
5. Virtual advocacy, phone‑banking and digital “crowds” — a growing product line
Beyond in‑person actors, corporate profiles and the company site emphasize virtual services—phone banking, mass‑emailing, letter‑writing and online social‑proof campaigns—positioning Crowds on Demand as a full service for both physical and digital influence operations that appeal to advocacy groups and marketers seeking measurable outreach [8] [4].
6. Markets and geographies: coast‑to‑coast, with concentrated entertainment hubs
Public records, company sites, and business directories place Crowds on Demand operations in major U.S. metros—Los Angeles, New York, San Francisco, Las Vegas and Washington, D.C.—supporting a client mix heavy on media‑centric industries and national campaigns that need multi‑city coverage [7] [9] [4].
7. What the reporting cannot say — limits on frequency and client lists
Multiple sources note an important constraint: the company generally refuses to disclose specific clients and was reported by InfluenceWatch and others as nonpartisan and secretive about customers; thus, while reporting and company materials identify the sectors that most often use the service, none of the available sources provide comprehensive, quantified lists of “most frequent” clients or industries [3] [1].
8. Competing narratives and incentives — PR, profit and political optics
Coverage splits between business and ethics frames: company materials and some business reporting pitch clear ROI for PR and market tactics, while academics and press term the work deceptive when used for political influence; watchdogs stress the potential for manipulation even as Crowds on Demand stresses nonpartisanship and refuses to name clients, a stance that benefits customer confidentiality but limits independent verification [8] [2] [7] [3].