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Dose Bill Gates promote the product Sugar Wise?
Executive summary
Available reporting shows no credible evidence that Bill Gates promotes a consumer product called “Sugar Wise.” Some webpages describe scams and deepfaked celebrity endorsements that misuse Gates’s likeness to sell diabetes cures or supplements; Gates has instead been connected publicly to investments in companies working with sugars or food tech and to philanthropy on health and access to medicines [1] [2] [3].
1. What the claim says and where it appears
Online claims that “Bill Gates promotes Sugar Wise” typically take the form of celebrity endorsements on landing pages or long-form sales videos for diet, diabetes or “natural cure” products; reporting about similar offers highlights that marketers often graft famous names onto those promotions to create credibility [1]. The specific brand name “Sugar Wise” does not appear in the provided sources; however, MalwareTips documents scams that use deepfaked or AI-generated videos of Bill Gates to endorse products such as “Gluco Delete Drops” and other diabetes “cures,” and states explicitly that “none of these endorsements are real” [1].
2. Evidence for direct promotion by Gates — not found in current reporting
Available sources do not document Bill Gates personally promoting a product called Sugar Wise; they instead show two distinct patterns in the record: (a) false, AI-manipulated endorsements used by scammers that feature Gates’s likeness without his authorization [1]; and (b) legitimate investments or public commentary by Gates and his investment/philanthropic vehicles in food- and health-related ventures that are unrelated to consumer infomercial-style endorsements [2] [3]. Therefore, current reporting does not support the claim that Gates promotes “Sugar Wise” as a commercial endorsement.
3. Where Gates does appear around “sugar” and food tech
Bill Gates is publicly associated with investments and commentary connected to sugar-derived technologies and alternative food ingredients. For example, Gates and Total invested in Renmatix, a company that develops processes to convert biomass into cellulosic sugars for biofuels and biochemicals; Gates is quoted discussing the climate and industrial benefits of those “cellulosic sugars” [2]. Separately, Breakthrough Energy Ventures (a Gates‑backed vehicle) has invested in Savor, a startup that launched a butter analogue produced from carbon-based processes; Gates wrote about that company and its sustainable-ingredient goals [3]. Those activities are business investments and public commentary, not consumer product endorsements akin to the “celebrity face” ads used in scams [2] [3].
4. The scam and deepfake angle — how misinformation is spread
MalwareTips’s reporting warns that many “Natural Diabetes Cure” scam ads employ deepfakes or AI-generated videos showing celebrities like Bill Gates claiming support for miracle products; the article states unequivocally that “none of these endorsements are real” and cites fabricated videos promising cures [1]. That demonstrates a known mechanism for false attribution: unscrupulous marketers reuse or synthesize Gates’s image to make a product seem endorsed when it is not [1].
5. How Gates’s legitimate interests can be misconstrued
Because Gates publicly writes about and invests in health, food and climate technologies (e.g., cellulosic sugars, lab-made butter), those activities can be conflated by consumers into direct product promotion or personal endorsements of retail products. The reporting shows Gates involved at the investment and philanthropic level — for example, backing companies aiming to decarbonize chemicals or create sustainable food ingredients — but it does not show him advertising consumer supplements or miracle cures [2] [3].
6. What to watch for and how to verify claims
If you see an ad or video claiming Bill Gates endorses a consumer product like “Sugar Wise,” verify with primary sources: check Gates’s own website (Gates Notes) or official statements from Breakthrough Energy or the Bill & Melinda Gates Foundation, and look for reputable fact-checks or reporting. MalwareTips flags deepfakes in this category of scams; the presence of long sales pages, pressure tactics, and celebrity clips are red flags that the endorsement may be fabricated [1]. For investments or partnerships, reputable business coverage (not advertising pages) will name investors and provide documentation [2] [3].
Limitations and closing note: this analysis uses only the provided sources. The specific brand name “Sugar Wise” is not mentioned in those sources; therefore this report relies on coverage of related scams and Gates’s documented investments in sugar‑related and food‑tech companies [1] [2] [3].