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Fact check: Post Title: Disney were once interested in buying Marvel in 1995 before Marvel went bankrupt [From Bob Iger - The Ride of a Lifetime] Original Reddit link: https://www.reddit.com/r/Marvel/comments/1esrlkn/disney_were_once_interested_in_buying_marvel_in/

Checked on April 25, 2025

1. Summary of the results

The claim that Disney was interested in buying Marvel in 1995 cannot be verified based on the provided sources. While Marvel's bankruptcy in 1996 is well-documented [1] [2], none of the sources confirm any Disney interest in acquiring Marvel during 1995. What is confirmed is that Disney ultimately acquired Marvel Entertainment much later, on December 31, 2009, for $4 billion [3].

2. Missing context/alternative viewpoints

Several important contextual details are missing from the original statement:

  • Marvel filed for bankruptcy on December 27, 1996 [2]
  • The company was facing significant financial challenges at the time, including:
  • Low cash reserves
  • High debt levels [2]
  • Marvel's actual salvation came through a merger with ToyBiz, not Disney [3]

3. Potential misinformation/bias in the original statement

The statement presents several problematic elements:

  • Attribution Issues: While the statement claims to source from Bob Iger's "The Ride of a Lifetime," none of the provided analyses confirm this source or its contents.
  • Timeline Manipulation: The statement creates a narrative suggesting Disney missed an opportunity before Marvel's bankruptcy, but this claim isn't supported by any of the provided sources. This could potentially:
  • Create a false narrative about Disney's business acumen
  • Oversimplify Marvel's complex financial history
  • Downplay the significance of the actual ToyBiz merger that saved Marvel [3]

The statement appears to be mixing verified historical facts (Marvel's bankruptcy) with unverified claims about Disney's interests, potentially creating a misleading narrative about the relationship between these two companies.

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