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Fact check: Somehow, shitting on men and expecting them to kindly ask for more has turned into a common marketing tactic. Then, if men don't financially support the product, start calling them sexist bigots in an attempt to shame them into compliance.

Checked on January 20, 2025

1. Summary of the results

The original statement's claims about hostile marketing tactics targeting men are not supported by the available evidence. Instead, market research and industry practices show that brands are actively moving towards more inclusive and nuanced approaches in male-targeted advertising [1]. Major brands like Gillette, Axe, and Old Spice have evolved their marketing strategies to embrace more progressive and diverse representations of masculinity [1].

2. Missing context/alternative viewpoints

Several important contextual elements are missing from the original statement:

  • Research by Kantar demonstrates that marketing featuring positive, nuanced male representation actually performs better in terms of both long-term brand value and short-term sales [2]
  • Companies like Dr. Squatch, Philips, and Old Spice have successfully implemented innovative marketing approaches that move beyond traditional masculine stereotypes while maintaining respectful communication [3]
  • The shift in marketing strategies reflects broader societal changes and consumer expectations for more sensitive communications from brands [1]

3. Potential misinformation/bias in the original statement

The original statement contains several misleading elements:

  • It characterizes evolving marketing strategies as "shitting on men," when industry sources show brands are actually working towards more empowering and inclusive messaging [1]
  • The claim about "shaming" tactics is contradicted by professional marketing insights that focus on understanding and effectively communicating with male audiences [4]
  • The statement ignores documented business benefits of more inclusive male representation in advertising [2]

The original statement appears to reflect a personal negative reaction to changing marketing approaches, rather than the actual documented trends in advertising strategy and their measured effectiveness.

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