Are there celebrity endorsements, flankers, or reformulations of Gravite since its release?
Executive summary
There is evidence of celebrities appearing in or being associated with Particle’s Gravité advertising: industry coverage and local reporting identify an on-screen male actor (Fortin) tied to the campaign and earlier local-level commercials cited a pair of actors in a Gravité spot [1] [2]. Sources also report consumer reports and reseller notes claiming a reformulation or change in concentration of Gravité, but no authoritative company statement confirming a reformulation appears in the provided reporting [3] [4].
1. Who’s the “face” of Gravité’s ads — industry chatter, not a press release
Acting Magazine reports that Particle does not list on-screen credits but industry and campaign chatter “consistently identified Fortin” as the striding male in Gravité spots and says he has promoted Gravité on his own style channels, linking celebrity-style visibility to the brand’s positioning [1]. That account is journalistic reporting about industry whispers and self-promotion rather than a company-issued celebrity endorsement announcement [1].
2. Local and legacy commercial appearances: evidence of actor pairings
A local outlet archived a 2023 commercial credit noting Lee Nelson and Cindy Williams featured in a men’s cologne commercial identified as GRAVITÉ by Particle, showing the campaign has used recognizable actors in at least some spots [2]. That item predates later industry commentary and suggests Particle has invested in filmed advertisements using actor talent rather than purely anonymous imagery [2].
3. Celebrity endorsement lists don’t mention Gravité specifically
Multiple broader outlets and lists of 2025 celebrity-brand tie-ups highlight luxury fashion and high-profile celebrity collaborations (Rihanna/Louis Vuitton, Dua Lipa/Versace, etc.), but those lists and features do not mention Gravité or Particle’s fragrance as part of the major celebrity-endorsement stories of the year [5] [6] [7]. In other words, while Gravité has on-screen actors, it has not, in the cited reporting, shown up as a headline celebrity partnership in mainstream roundups [5] [6] [7].
4. Consumers and resellers claim a reformulation; no company confirmation in available sources
A Trustpilot-style reseller reply recounts that employees noted “new bottles” and speculated Gravité “has been reformulated and unfortunately weakened at some point,” and that Particle “doesn’t even sell travel size Gravite at this time,” illustrating reseller-customer friction and claims of formula change [3]. Particle’s own product pages emphasize concentration and longevity but the provided product pages and marketing copy do not include an explicit company notice confirming a reformulation [8] [4]. Available sources do not mention an official Particle statement acknowledging a formal reformulation.
5. Flankers in fragrance terms — why the question matters
Fragrance industry commentary explains “flankers” are common: brands release variant formulations (EDP/EDT/intense/limited editions) and commentators warn of proliferation and “cash-in” flankers diluting lines [9]. The reporting on the general fragrance market provides context: consumer perception of reformulation often arises alongside legitimate flanker releases or concentration changes, but specific documentation that Particle released a Gravité flanker or variant is not present in the supplied results [9].
6. Conflicting signals and where reporting is thin
Evidence shows actors associated with Gravité advertising (Fortin; Lee Nelson and Cindy Williams) and reseller/customer chatter about a weaker new batch or bottle change [1] [2] [3]. However, major endorsement roundups do not list Gravité as a celebrity partnership case study, and no supplied source contains an authoritative Particle press release or fragrance-house dossier confirming celebrity ambassador deals, a formal flanker launch, or a corporate admission of reformulation [5] [6] [7] [8] [4]. Available sources do not mention an official company confirmation of reformulation or a named celebrity ambassador contract.
7. What to watch next — documents and signals that would close the gaps
Look for three clear signals that would substantiate stronger claims: (a) a Particle press release naming a celebrity ambassador or paid partnership; (b) product listings or store SKUs showing a new official flanker (EDP/Intense/Travel/limited edition) tied to Gravité; and (c) batch-change announcements or fragrance house technical notes admitting reformulation. None of those appear in the provided material (not found in current reporting).
8. Bottom line for readers
Reporting shows on-screen actors have been tied to Gravité campaigns and there is reseller/consumer chatter alleging a weakened reformulation [1] [2] [3]. But the public record supplied here lacks a clear, authoritative company confirmation of a celebrity endorsement deal, an official flanker release, or a formal reformulation announcement [5] [6] [9] [8] [4]. Readers should treat actor appearances and reseller speculation as suggestive but not definitive proof of high-profile celebrity endorsement or sanctioned reformulation [1] [3].