Are there grocery store brands that have faced boycotts for supporting Trump, and what were the outcomes?
Executive summary
Campaigns and grassroots groups in 2025 organized boycotts aimed at large retailers and some grocery-related brands they said were aligned with or enabling President Donald Trump; organizers repeatedly targeted Amazon, Target and Home Depot for donations, DEI rollbacks and ties to Trump aides [1] [2] [3]. Available reporting shows multiple short-term boycott efforts (e.g., “We Ain’t Buying It” and “Mass Blackout”) timed around Thanksgiving/Black Friday and earlier “blackouts” in 2025, but the sources do not establish long-run closures or definitive financial defeats of the targeted grocery store brands [3] [2] [4] [5].
1. Who organized the boycotts and why — grassroots politics meets consumer pressure
Progressive coalitions such as The People’s Union USA, “We Ain’t Buying It,” Mass Blackout, No Kings and affiliated groups like Indivisible publicly organized commerce-focused protests in 2025, citing corporate donations to Trump, alleged alignment with White House priorities (including DEI rollbacks), and labor or monopoly concerns as reasons to withhold purchases from large retailers including Amazon, Target and Home Depot [1] [3] [2] [5].
2. Which grocery- and retail-related brands were named as targets
Coverage repeatedly lists Amazon, Target and Home Depot as primary targets of the November/Thanksgiving boycotts; some reporting also includes broader lists of previously targeted brands (e.g., Starbucks, Costco, Trader Joe’s, McDonald’s) and mentions food companies like Kellogg’s in specific campaign rounds [1] [4] [2] [3]. Newsweek and other outlets framed these actions as part of recurring “blackout” cycles organized by The People’s Union USA [4].
3. What organizers said they hoped to achieve — immediate pressure and signaling
Organizers aimed to dent holiday sales over discrete time windows (e.g., five-day Thanksgiving-to-Cyber-Monday actions or monthlong blackouts) to pressure companies to reverse DEI rollbacks, stop donations or change policies they view as enabling the administration. The campaigns mixed economic pressure with civic messaging—urging “buy local,” stay-off-ad-platforms, and donate instead of shopping [2] [3].
4. Short-term effects reported — visibility but mixed signs on financial impact
Reporting documents repeated calls for boycotts and notes some companies reported softer sales or were already facing headwinds (for example, Target’s weak quarters and share declines were referenced in context), yet the articles stop short of declaring decisive financial defeats caused solely by boycotts. Analyses of past boycott dynamics also caution that some campaigns can backfire or have muted economic impact if a larger “silent majority” continues shopping [3] [6] [5].
5. Outcomes public reporting confirms — limited, mostly political and reputational effects
Available sources show organizers mounting multiple, visible campaigns in 2025 (e.g., weekend Black Friday/Thanksgiving blackouts and earlier monthlong calls), and press accounts linking those campaigns to changes in corporate messaging or scrutiny of DEI rollbacks; however, these same sources do not provide evidence that any targeted grocery store brand was forced to close, divest core lines, or experienced a measurable long-term revenue collapse directly attributable to the boycotts [1] [4] [2] [3]. Newsweek and Fast Company record the campaigns and corporate responses but stop short of claiming decisive business outcomes [4] [3].
6. Competing perspectives and caveats — protesters vs. market resilience
Organizers and sympathetic outlets present boycotts as a democratic lever to punish corporate complicity with policies they oppose; reporting by Fast Company and Axios notes the organizational muscle behind these actions [3] [5]. Conversely, analysts and some reporters warn that boycotts can be limited in effect or even prompt counter-mobilization by other customers; the sources emphasize mixed forecasts for holiday spending and historical examples where boycotts had uneven results [3] [5] [6].
7. What reporting does not say — gaps you should know about
Available sources do not document any grocery-brand being permanently shuttered or definitively losing large market share solely due to these 2025 boycotts; they also do not provide audited company figures attributing revenue changes directly to the campaigns. Detailed, long-term economic impact studies or corporate board minutes linking policy changes to these specific boycotts are not cited in the materials provided (not found in current reporting).
Bottom line: 2025 saw coordinated, high-visibility boycott campaigns that repeatedly targeted big retailers connected to grocery supply chains—chiefly Amazon, Target and Home Depot—and those campaigns generated media attention and reputational pressure [1] [2] [3]. The publicly available reporting in these sources documents organized actions and some short-term scrutiny but does not establish clear, lasting commercial defeat of named grocery brands attributable solely to those boycotts [4] [3].