Is the brand K2life CVS gummies backed by Dolly Parton
Executive summary
The available reporting shows Dolly Parton and her team explicitly deny affiliating with or endorsing any keto or CBD gummy products, and media fact-checkers and outlets flagged such endorsements as scams (see Snopes, Country Living and Dolly’s Instagram statement) [1] [2] [3]. CVS lists a CVS-branded K2 + D3 gummy product on its site, but none of the provided sources tie a CVS or K2life gummy to Dolly Parton; sources instead document fake ads using her image to sell unrelated CBD/keto gummies [4] [5] [1].
1. Celebrity-denial: Dolly Parton’s team publicly disavowed gummy endorsements
Dolly Parton’s official response — shared via her team and Instagram — states plainly that she “is not affiliated with, has not endorsed and is not associated with any keto or CBD gummy product,” a message reported widely by outlets including Today, EatingWell and IMDb summarizing her warning to fans about scam ads [3] [6] [7].
2. Fact-checkers and outlets flagged the ads as scams that misuse her likeness
Investigations by Snopes and coverage in Country Living and First for Women describe a pattern: scammy websites and social ads used Dolly Parton’s photo and fabricated “news” to push CBD or keto gummies, sometimes claiming impossible benefits like “reversing dementia.” Those outlets conclude the endorsements are false and that the pages were set up to look like legitimate news sites [1] [2] [8].
3. K2life and CVS products: two distinct names, different signals in sources
CVS’s online catalog lists a CVS-branded K2 + D3 gummy vitamin product, which is a retailer product page and not connected in reporting to Dolly Parton [4]. Separately, there are commercial sites and listings for “K2Life” or “K2life CBD Gummies” that make health claims; those commercial pages and marketplace listings exist in the source set but none show an authorized Dolly Parton endorsement [5] [9] [10].
4. No source links Dolly Parton to K2life or CVS gummies — reporting is silent on that claim
Among the provided sources, none state that Dolly Parton backs a CVS K2life gummy product. The coverage focuses on fake keto/CBD gummy ads using her name and an explicit denial from her team; there is no documentation in these sources of a legitimate partnership between Parton and any K2life or CVS gummy brand [1] [3] [4]. Available sources do not mention a Dolly-Parton-backed K2life CVS gummy.
5. How scammers operate — context from the reporting
The outlets describe a familiar scam pattern: fraudulent ads mimic trusted news outlets, use celebrity photos, and make dramatic health claims to drive clicks and sales. Snopes notes the sites were designed to look like Fox News and other mainstream pages, indicating an intent to deceive rather than an authentic celebrity promotion [1].
6. Commercial listings exist for K2Life products but quality and claims vary
Commercial pages and seller listings for “K2Life” CBD products and “K2life CBD Gummies” exist online and offer broad-spectrum CBD claims and promotional discounts; these are marketing pages and e-commerce listings rather than independent verification of safety, efficacy, or celebrity affiliation [5] [10] [9].
7. What a cautious consumer should do now
Follow three steps based on the reporting: Trust Dolly Parton’s own statement denying endorsement when a celebrity explicitly disavows a product [3]. Treat ads that mimic news sites and make grand health claims skeptically — Snopes and other outlets flagged those as scams [1]. Verify retailer product pages directly (for example, CVS’s product listing) and do not infer celebrity ties from third‑party ad copy [4].
Limitations and final note: the corpus provided documents Dolly Parton’s denials and the existence of CVS and K2life product pages, but it does not include any contractual records, advertising invoices, or statements from CVS or K2life confirming or denying a business relationship. Therefore: based on the cited reporting, Dolly Parton is not affiliated with or endorsing keto/CBD gummy scams, and there is no evidence in these sources that she backs any K2life or CVS gummy product [1] [3] [4].