What are the reported open and conversion rates for Memo Blast campaigns?
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Executive summary
Memo Blast-style campaigns—mass “batch-and-blast” email sends—tend to show open rates in the low‑to‑mid tens of percent and conversion rates that are very small (fractions of a percent); reported industry benchmarks cluster around ~20–25% opens and single‑digit click and conversion percentages, with conversion typically under 1% and often in the 0.04–0.7% range [1] [2] [3].
1. Typical open‑rate benchmarks for mass blasts
Across major email benchmark reports, a healthy open rate for a standard blast sits around roughly 20–25%: ActiveCampaign notes 20% as a “good” benchmark and 20–25% for engaged lists [1], Mailchimp’s aggregated data puts overall open rates near 21.8% [2], while some industry‑specific tops can reach ~40% (government emails in Mailchimp’s breakouts) [4]. Observers caution that technical shifts (notably Apple Mail privacy changes) have inflated reported opens and made opens a less reliable single signal of success [5] [6].
2. Click and conversion rates: small percentages, big business impact
Click‑through and conversion rates for blast emails are typically much lower than opens: Mailchimp and other platform aggregates show CTRs around the low single digits (Mailchimp CTR examples ~2.78%) and industry reports emphasize clicks and conversions as the more actionable metrics [2] [4]. Conversion benchmarks used in case studies vary by definition, but MarketingSherpa’s batch‑and‑blast examples record conversions as low as 0.04–0.23% in routine blasts, with a tested segmented campaign reaching 0.71% purchase conversions—illustrating typical conversion outcomes for mass sends are well below 1% unless highly targeted [3].
3. Why reported ranges are wide — measurement and audience matter
Benchmarks diverge because vendors use different definitions (conversion = purchase, sign‑up, or action within X days), list quality differs, and privacy changes distort opens; Salesforce and other analysts therefore urge pairing opens with CTR and CTOR and treating benchmarks as directional, not absolute [6] [7]. Platform reports also show large industry and campaign‑type variance (newsletters vs. triggered emails vs. transactional), so a single “Memo Blast” across disparate audiences will naturally produce a broad range of outcomes [8] [1].
4. What to expect specifically for a Memo Blast campaign
If “Memo Blast” refers to a one‑to‑many batch email sent to an unsegmented or lightly segmented list, the realistic expectations based on the cited industry data are: open rates roughly 20–25% for an engaged list (with higher or lower extremes by industry) and click rates around 2–3%, translating to conversion outcomes usually well under 1% (often in the 0.04–0.3% typical range, with up to ~0.7% achievable when the list and creative are tightly targeted) [1] [2] [3]. Reports also show mobile opens and personalization can lift conversions, and multi‑channel nudges (e.g., SMS) can materially raise conversion probability [9] [10].
5. Bottom line, limitations, and practical advice
Benchmarks paint a consistent picture: opens for broad blasts are in the tens of percent while conversion rates are fractional percent; opens alone are an unreliable success metric post‑privacy changes, so CTR, CTOR and defined conversion windows should be tracked and compared to industry/own historical baselines [5] [6] [2]. The available sources do not mention a product or dataset labeled specifically “Memo Blast,” so these figures are inferred from batch‑and‑blast and platform benchmark reports rather than a proprietary “Memo Blast” dataset; absent a direct Memo Blast study, treating these industry ranges as starting expectations is the most defensible approach [2] [3].