What is Neurocept's BBB accreditation status and complaint history in 2025?
Executive summary
Neurocept’s Better Business Bureau profile in the available records for 2025 shows the company is listed with a BBB file opened on 10/12/2025 and is explicitly NOT BBB Accredited [1]. Multiple consumer complaint threads and scam reports in 2025–2025 allege misleading advertising, counterfeit product deliveries, deepfake celebrity endorsements, and disputed charges — several of which appear in BBB Scam Tracker entries and in independent consumer sites [2] [3] [4] [5] [6].
1. BBB listing: what the paperwork actually says
The BBB entry for Neurocept notes a BBB file opened date of 10/12/2025 and states the business is NOT BBB Accredited; the profile is under the BBB Great West + Pacific jurisdiction and lists “NeuroCept Research” as an alternate name [1]. The BBB also cautions that businesses in this industry may require professional licensing and encourages checking appropriate agencies — language that appears on the profile [1].
2. Accreditation status: absence, not endorsement
Available BBB materials in the dataset make clear Neurocept is not accredited [1]. That absence on an organization’s BBB profile is factual documentation, not an evaluative endorsement: the BBB itself explains accreditation is voluntary and requires payment and meeting BBB standards [1] [7]. Broader guides note accreditation carries costs and is not universal among reputable firms, but the Neurocept profile here shows no accreditation [1] [8] [9].
3. Complaint and scam reports logged on BBB platforms
BBB Scam Tracker entries linked to Neurocept show multiple consumer reports in 2025 describing purchases of bottles marketed as “Neurocept,” texts and phone-number suspicious activity after purchase, and claims the product or website later became unreachable — entries dated September and October 2025 [2] [3]. One Scam Tracker post explicitly reports being “sucked into presentation about dementia help” and references “very convincing AI lies” after purchase, indicating consumers are using BBB tools to document alleged deceptive advertising and transaction problems [2].
4. Independent reporting and watchdog commentary: pattern of alleged scams
Consumer-facing sites and security blogs in 2025 characterize Neurocept marketing as using deepfake or false celebrity endorsements, “honey recipe” miracle claims, and slick social-media ads that target fears around dementia and memory loss [4] [5]. Ibisik concludes the product is “propped up by deepfake ads,” and MalwareTips provides step-by-step advice for alleged victims on chargebacks and filing complaints with authorities [4] [5]. These outlets add context to the BBB complaint entries but are opinionated and investigative rather than official adjudications [4] [5].
5. Consumer reviews and charge disputes
Trustpilot reviews included in the dataset show consumer accusations such as misleading ingredient lists, unexpected charges, and involvement of credit card disputes; one reviewer notes they “notified the BBB” and were pursuing a credit card dispute [6]. These reviews align with the Scam Tracker narratives about disputed purchases and counterfeit product claims [6] [3].
6. What the sources do not say (limitations and unanswered questions)
Available sources do not provide: a BBB rating (letter grade) for Neurocept, any BBB-mediated resolution outcome for the listed complaints, whether Neurocept responded to specific BBB complaints, or regulatory enforcement actions (e.g., FTC or state AG filings) against the company in 2025 — those items are not found in current reporting (not found in current reporting). The BBB profile documents the file opening and non‑accreditation but does not itself adjudicate criminality [1] [7].
7. Competing perspectives and how to weigh them
Independent sites and forums emphasize a scam narrative centered on deepfakes and misleading ads [4] [5], while other health-review pages present mixed or mildly positive evaluations of the product’s ingredients and user experiences [10] [11]. Consumers and watchdogs reporting payment problems, unreachable websites, and fake endorsements present a consistent complaint pattern in the sources; however, these are complaints and investigative pieces rather than legal findings [2] [3] [4].
8. Practical takeaways for consumers and researchers
Based on the BBB record and multiple complaint-oriented sources, Neurocept was not BBB Accredited in 2025 and had multiple consumer complaints/scam reports alleging deceptive marketing, counterfeit deliveries, and charge disputes [1] [2] [3] [4] [5]. If you’re researching further, check the live BBB profile for updates, search official regulator databases for enforcement actions, and document transaction details promptly if you believe you were harmed — several sources recommend immediate chargeback and complaint filing steps [1] [5].