Selfin martadjaja indonesia

1. What the sources say about "Selfin" as a company and product

Multiple commercial databases identify a company called Selfin or SelFin operating in the finance space: Tracxn reports a Selfin founded in 2019 in Mumbai that provides business loans and has raised $6.68M with investors like Aroa Venture Partners and Rocket Internet ^[4], while PitchBook lists SelFin (Specialized Finance) as a New Delhi–headquartered specialized finance firm founded in 2019 with roughly 62 employees ^[5]. Separately, marketing sites claim an AI-powered personal banking product that aggregates users’ accounts and automates money management under the Selfin brand ^{[3] [2]}, and a corporate home page positions “SelFin India Financial Services Private Limited” as an RBI-registered NBFC serving micro and small businesses ^[1].

2. How these identities diverge — startup profile vs. regulated lender vs. app

The records suggest at least two distinct identities: a regulated NBFC focused on micro- and small-business lending that warns customers about impersonation and says it has no customer app ^[1], and an AI-banking app positioning itself as an all-in-one financial product optimizer ^{[2] [3]}. Tracxn’s funding and investor details point toward a venture-backed startup narrative with institutional backers ^[4], while the SelFin website emphasizes regulatory status and traditional lending services ^[1]. Those differences create potential for brand confusion or multiple unrelated entities operating under similar names; the sources do not reconcile whether these are the same legal entity or separate ventures using the Selfin/SelFin name ^{[4] [1] [2]}.

3. The Indonesia angle and the name "Martadjaja" — gaps in the record

None of the supplied documents mention Indonesia or the surname Martadjaja in connection with Selfin, and there is no source here that profiles an individual named Selfin Martadjaja or ties that name to an Indonesian registry ^{[4] [5] [1]}. A surname lookup on Ancestry references “Selfin” as a family name in a U.S. context but does not establish Indonesian ties or identify a Martadjaja figure ^[6]. Therefore, establishing a factual link between “Selfin” and “Martadjaja” or Indonesia is not supported by the available material; the absence of evidence in these sources cannot be taken as evidence of absence, only as a limitation of the provided reporting ^[6].

4. Watch for impersonation, marketing overlap, and research next steps

The SelFin corporate site explicitly warns users about impersonation attempts and states it has no customer app, indicating known risks of brand spoofing or clone apps in the financial-services space ^[1]. Given the overlapping marketing claims — an AI-powered bank platform on one hand and an NBFC lending platform on the other — investigators should verify legal entity names, RBI registration details, and corporate filings to confirm whether these are the same organization or different businesses using similar branding ^{[1] [4]}. To resolve the Indonesia/Martadjaja question, searches of Indonesian business registries, local news archives, and social/legal databases for the surname Martadjaja would be required; those sources were not included in the reporting provided here ^[6].

5. Bottom line for readers and researchers

The moniker “Selfin” maps to multiple finance-related web presences and at least one venture-backed Indian startup profile, but the supplied sources do not corroborate any association with the personal name Martadjaja or with Indonesia ^{[4] [5] [1] [2]}. Any claim that “Selfin Martadjaja Indonesia” refers to an identified person or a single Indonesian company cannot be substantiated from the materials available; further verification against Indonesian public records and direct corporate documentation is necessary ^{[6] [1]}.