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Fact check: What percentage of tariff costs are typically passed on to consumers?

Checked on August 5, 2025

1. Summary of the results

Based on the analyses provided, no source offers a specific percentage of tariff costs that are typically passed on to consumers. However, the available data reveals important patterns about tariff pass-through rates:

  • Current tariff burden is substantial: The average US tariff rate now sits at 18.3%, representing the highest level since 1934 and a dramatic increase from just 2.4% when Trump took office [1]
  • Pass-through varies by company strategy: Some companies choose to "eat the tariffs" by not passing the full cost to customers, while others are beginning to shift costs to consumers as their profit margins become squeezed [1] [2]
  • Estimated consumer impact: One analysis suggests that the average aggregate price impact results in an increase in consumer prices of 1.8% in the short-run, which implies that a significant portion of tariff costs are being passed through to consumers [3]
  • Cost distribution is complex: Most economists indicate that tariff costs are typically split among three parties: exporters overseas, importers in the U.S., and American consumers [4]

2. Missing context/alternative viewpoints

The original question lacks several crucial contextual elements that would provide a more complete understanding:

  • Industry-specific variations: Different sectors may have vastly different pass-through rates depending on competition levels, product substitutability, and market dynamics
  • Timeline considerations: Companies initially tried to absorb tariff costs but are now reaching a point where they must pass costs onto consumers as margins become unsustainable [2]
  • Scale of corporate impact: Major corporations like General Motors have reported $1.1 billion in tariff costs, demonstrating the massive financial pressure on businesses [1]
  • Government revenue perspective: The U.S. collected $29 billion in tariff revenues in July, setting a new monthly record, which benefits government coffers while potentially burdening consumers and businesses [5]

3. Potential misinformation/bias in the original statement

The original question itself does not contain misinformation, as it simply asks for factual information. However, the framing could be misleading in several ways:

  • Oversimplification: The question implies there is a standard percentage when the reality is that pass-through rates vary significantly based on market conditions, company strategies, and time horizons
  • Missing economic complexity: The question doesn't acknowledge that tariff costs are distributed among multiple parties rather than simply being "passed on" to consumers in a straightforward manner [4]
  • Temporal bias: The question doesn't account for the fact that pass-through rates change over time as companies exhaust their ability to absorb costs and market conditions evolve [2]

The lack of specific percentage data in the sources suggests that tariff pass-through rates are highly variable and context-dependent, making any single percentage figure potentially misleading without proper qualification.

Want to dive deeper?
How do tariffs affect consumer prices in the US?
What is the average tariff rate imposed by the US on imported goods?
Do companies always pass on tariff costs to consumers?
How do tariffs impact small businesses and their pricing strategies?
Can consumers avoid paying tariff costs by buying domestic products?