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Fact check: Sales of tesla in 2024
Checked on June 6, 2025
1. Summary of the results
Tesla's 2024 sales performance presents a complex picture with varying interpretations:
- The company reported total sales of 1,789,226 units worldwide, generating $98.68 billion in revenue [1]
- However, Tesla experienced its first annual sales decline since the pandemic, with global first-quarter sales dropping more than 20% compared to the previous year [2]
- Overall annual performance showed only a slight decline, with global deliveries down by 1% and total production down by 4% compared to 2023 [3]
2. Missing context/alternative viewpoints
Several important contextual factors need to be considered:
- Tesla's market dominance has been declining - while still maintaining 56% of US electric vehicle sales, this is down significantly from 80% in 2019 [2]
- The Model Y and Model 3 account for 96% of Tesla's total production, showing heavy reliance on these models [1]
- The company faced multiple challenges including:
Weak Chinese economy
Factory issues
Supply constraints
Increased competition
Lack of new product introductions [2]
- The introduction of the Cybertruck contributed to a 33% increase in "Other Models" sales [3]
- Tesla was only 4,522 vehicles behind BYD in battery-electric passenger car production [3]
**3. Potential misinformation/bias in the original statement**
The simple question about "sales" could be misleading without considering:
- Different metrics show different results: while revenue reached $98.68 billion [1], unit sales declined
- The Q4 data is noted as unaudited and subject to potential changes [1]
- Competing manufacturers are seeing significant growth of over 50% while Tesla's growth has stagnated [2]
- CEO Elon Musk's public statements may have influenced market perception and sales [2]
Who benefits from different narratives:*
- Tesla shareholders and executives benefit from emphasizing revenue figures and minimal decline in annual sales
- Competing EV manufacturers benefit from highlighting Tesla's market share decline and their own growth
- Investment firms and market analysts benefit from emphasizing the company's challenges and market position shifts
Want to dive deeper?
How did Tesla's 2024 sales compare to previous years?
What factors influenced Tesla's market performance in 2024?
Which Tesla models had the highest sales volumes in 2024?
How did Tesla's 2024 sales compare to other electric vehicle manufacturers?
What were Tesla's quarterly sales trends throughout 2024?