Keep Factually independent

Whether you agree or disagree with our analysis, these conversations matter for democracy. We don't take money from political groups - even a $5 donation helps us keep it that way.

Loading...Goal: 1,000 supporters
Loading...

Which major brands have publicly listed Tiger Woods as an ambassador or endorser?

Checked on November 15, 2025
Disclaimer: Factually can make mistakes. Please verify important info or breaking news. Learn more.

Executive summary

Tiger Woods currently appears in reporting as a named ambassador or endorser for several well‑known brands and his own apparel label: Sun Day Red (his apparel line, which has its first external ambassador) and long‑standing relationships such as Hero MotoCorp (where he is a Global Corporate Partner/ambassador) and legacy ties to brands like Nike and Rolex that multiple outlets list as longtime partners (Sun Day Red: [1]; Hero MotoCorp: [5]; Rolex/Nike mentioned in aggregations: [8], [2]3). Coverage is fragmented across sources and years; the supplied results do not offer a single consolidated, up‑to‑date roster of every active endorsement (not found in current reporting).

1. Sun Day Red — the brand Tiger launched and still fronts

Tiger Woods is the founder and public face of Sun Day Red, his apparel and footwear line, and recent coverage emphasizes that the company has begun signing other tour ambassadors — most notably PGA Tour rookie Karl Vilips as the first non‑Tiger brand ambassador (Golf Digest, Golf.com, Forbes, Hypebeast) [1] [2] [3] [4]. Those stories quote Woods about driving product insights and confirm Vilips will wear Sun Day Red head‑to‑toe in competition, showing Woods is not merely a passive name on the label but an active founder and promoter [1] [2].

2. Hero MotoCorp — a long‑running corporate partner and ambassador role

Multiple items in the provided set note Tiger’s extended relationship with Hero MotoCorp: recent pieces say Akshay Bhatia and Sahith Theegala joined Woods as ambassadors of Hero, and that Woods has been affiliated as a Global Corporate Partner or ambassador of the motorcycle maker since 2014 (GolfMagic) [5]. That source also ties Hero to Woods’ Hero World Challenge tournament, underscoring a business and event partnership rather than a short‑term advertising spot [5].

3. Nike — the defining long‑term footwear/apparel partner (legacy and ongoing influence)

Historical and analytical pieces included in the results stress Woods’ decades‑long relationship with Nike beginning in 1996 and how his endorsement helped build Nike Golf into a category leader; they frame Nike as arguably his most consequential commercial partner (SHIFT Communications piece, Wikipedia background and others) [6] [7]. The provided sources portray Nike as a central, long‑standing partner, though they do not supply a current Nike contract text in these snippets [6] [7].

4. Rolex, Bridgestone and other long‑standing brand ties

Aggregations and retrospective lists in the results name Rolex and Bridgestone among brands Woods has represented or been associated with: a Golf News feature lists Rolex as a brand he’s been an ambassador for "for many years," and a 2018 Golf.com item discussed Bridgestone describing Woods as a brand ambassador for its golf balls [8] [9]. These items are summaries or interviews rather than contract disclosures, so they establish association and public endorsement history rather than the exact scope or current status [8] [9].

5. Older and miscellaneous sponsors cited in background pieces

Several sources compile Woods’ past and present endorsements across his career — for example, Wikipedia and older roundup pages mention Gillette, Gatorade (with a “Gatorade Tiger” product), Buick and others historically tied to him [7] [10]. These are useful for historical context but the supplied set does not confirm which of those historical relationships remain active today [7] [10].

6. What the supplied sources do not (yet) provide

The collected search results do not provide a single, current, contract‑level roster or a date‑stamped list that confirms which of the named partnerships remain active as of today; they also do not give financial terms or contract lengths for most deals in the snippets provided (not found in current reporting). For some brands (e.g., Nike, Rolex, Bridgestone) the sources emphasize historical or long‑standing ties without reproducing up‑to‑the‑minute confirmations of active ambassadorships [6] [8] [9].

Conclusion and reporting note

Available reporting in the provided results clearly documents Tiger Woods’ foundational role with Sun Day Red and his ambassador/partner role with Hero MotoCorp, and it highlights historically significant relationships with Nike, Rolex and Bridgestone; however, a consolidated, current endorsement roster with contractual details is not present in the supplied set [1] [5] [6] [8] [9]. If you want, I can attempt to assemble a timeline distinguishing active versus historical deals using additional reporting, or list precisely which claims are only supported by older sources versus recent press.

Want to dive deeper?
Which companies currently list Tiger Woods as an official brand ambassador in 2025?
What major past endorsement deals has Tiger Woods had and when did they end?
How have Tiger Woods' endorsement earnings changed over his career?
Which brands severed ties with Tiger Woods and what were the reasons?
How do Tiger Woods' endorsement contracts typically structure rights and usage of his image?