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Fact check: What specific assets has Ubisoft sold or announced plans to sell in 2024-2025?

Checked on September 8, 2025

1. Summary of the results

Based on the analyses provided, Ubisoft has not announced the sale of specific assets in 2024-2025. Instead, the company has engaged in strategic restructuring activities:

  • Tencent Partnership: Ubisoft created a New Subsidiary focused on three major IPs - Assassin's Creed, Rainbow Six, and Far Cry - with Tencent investing €1.16 billion for approximately 25% economic interest [1] [2]. This subsidiary will still report to Ubisoft CEO Yves Guillemot, maintaining Ubisoft's control over these franchises [3] [2].
  • Cost Reduction Measures: Ubisoft plans to reduce its fixed cost base by at least €100 million over the next two years through targeted restructurings and strict recruitment controls [4]. The company is taking a "highly selective approach to investments" and implementing "significant cost reductions" [5].
  • Strategic Options Under Consideration: While no specific asset sales have been announced, Ubisoft is considering "transformational strategic and capitalistic options" with potential paths to "generate value from Ubisoft's assets and franchises" [6]. The company mentions potential sale of "non-core assets" as one option [5].

2. Missing context/alternative viewpoints

The original question focuses solely on asset sales, but missing crucial financial context reveals Ubisoft's challenging position:

  • Financial Performance: Ubisoft experienced a 17% drop in sales during 2024-25 and remains unprofitable despite maintaining a "solid balance sheet" [4] [3].
  • Industry Expert Predictions: Some analysts predict Ubisoft is headed toward "privatization and dismantling" in 2025 [7], suggesting potential future asset sales that haven't been officially announced.
  • Strategic Reorganization: Beyond potential sales, Ubisoft plans to announce a new overall Group organization and restructure into Creative Houses by the end of the year [8] [1].

Alternative viewpoints on the Tencent deal:

  • Ubisoft's perspective: This represents strategic partnership and investment to accelerate growth of key franchises
  • Industry observers: Some view this as a "bailout" indicating financial distress [2]
  • Investors: Speculation exists about potential buyout opportunities or "buying the dip" [7]

3. Potential misinformation/bias in the original statement

The original question contains no apparent misinformation or bias - it's a straightforward factual inquiry about asset sales. However, the question's framing might create misleading expectations:

  • Assumption of Sales: The question assumes Ubisoft has sold or announced plans to sell assets, when the reality shows strategic partnerships and restructuring rather than outright asset sales.
  • Timeline Specificity: By focusing on 2024-2025, the question might miss ongoing strategic considerations that could result in future asset sales, as indicated by mentions of "transformational strategic and capitalistic options" being evaluated [6].

The analyses suggest that while no specific asset sales have been announced, Ubisoft is actively exploring various strategic options that could include asset sales in the future, making this a developing situation rather than a concluded matter.

Want to dive deeper?
What is the total value of Ubisoft's assets sold in 2024?
Which Ubisoft franchises are being retained despite the sale of other assets?
How will the sale of assets affect Ubisoft's financial performance in 2025?
What are the strategic reasons behind Ubisoft's decision to sell certain assets in 2024-2025?
Which companies have acquired or expressed interest in acquiring Ubisoft's assets?