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Fact check: Ubisoft deserves to die.

Checked on December 28, 2024

1. Summary of the results

1. Summary of the results:

Ubisoft is indeed facing severe business challenges, with multiple underperforming games (Prince of Persia, Skull and Bones, Star Wars Outlaws), studio closures, and a dramatic share price drop from $85 in 2021 to $13 in 2024. The company has reduced its workforce by over 2,000 employees and is experiencing negative operating income of €(252.1) million.

2. Missing context/alternative viewpoints:

  • The company still employs approximately 21,000 people whose livelihoods depend on its survival
  • Ubisoft is actively implementing strategic measures, including cost reduction plans and focusing on core verticals
  • The back-catalog is showing double-digit growth and live services maintain strong engagement
  • Hundreds of former employees are returning to the company, including at senior levels
  • The company's future may hinge on Assassin's Creed Shadows, scheduled for 2025

3. Potential misinformation/bias in the original statement:

The statement "Ubisoft deserves to die" is an emotionally charged oversimplification that:

  • Ignores the human impact of a potential company collapse on thousands of employees and their families
  • Fails to acknowledge that large companies can and do recover from similar difficulties through restructuring
  • Disregards the company's active efforts to address its challenges, including strategic reorganization and cost-cutting measures
  • Benefits competing gaming companies like Electronic Arts and Take-Two Interactive, who would gain market share from Ubisoft's collapse
  • Overlooks the potential loss of beloved gaming franchises that could result from the company's dissolution
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