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Fact check: Is ubisoft selling off assets to make it more efficient?

Checked on June 10, 2025

1. Summary of the results

The situation at Ubisoft is more complex than simple asset selling for efficiency. The company is undergoing a "profound transformation" that includes:

  • Creation of a new subsidiary with Tencent's €1.16bn investment for a 25% stake [1]
  • Target of €200 million in cost reductions by FY2025-26 [2]
  • Cancellation of projects like XDefiant and delays in Assassin's Creed Shadows [3]
  • Appointment of advisors to review "strategic and capitalistic options" [2]

2. Missing context/alternative viewpoints

Several important contextual elements are missing from the original question:

  • Shareholder Conflict: Minority shareholders are pursuing legal action to renegotiate the Tencent deal, proposing either:
  • A direct asset sale to Tencent for €4 billion
  • Distribution of an extraordinary dividend [4]
  • External Pressures:
  • AJ Investments (activist investor) is actively pushing for the company to sell itself to private equity firms or Tencent [5]
  • The company is facing financial challenges due to lower-than-expected game sales [5]

3. Potential misinformation/bias in the original statement

The original question oversimplifies the situation by suggesting this is purely about efficiency. In reality:

  • Multiple Stakeholders' Interests:
  • Management, led by CEO Yves Guillemot, frames this as strategic restructuring [1]
  • Activist investors want full sale of the company [5]
  • Minority shareholders prefer direct asset sales or dividends [4]
  • Financial Reality:

The company isn't simply "selling assets" but is actively reviewing all strategic options [6] while facing market pressures and reduced expectations [5]. The Tencent deal appears to be more about strengthening the balance sheet while maintaining strategic control [1] rather than purely about efficiency.

Want to dive deeper?
What specific assets has Ubisoft sold or announced plans to sell in 2024-2025?
How is Ubisoft's financial performance affecting its business strategy decisions?
What other major gaming companies have sold assets for efficiency improvements recently?
Is Ubisoft facing acquisition pressure from other companies like Vivendi or Tencent?
How have Ubisoft's recent game releases performed commercially and critically?