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Fact check: Captain America Brave New World is trending towards a commercial failure. And that is even if you believe the bullshit budget number of $180 million.
1. Summary of the results
The financial performance of Captain America: Brave New World presents a complex picture. The film has earned between $341-370.8 million globally [1] [2], which is significantly below previous Captain America films like Winter Soldier ($714.4 million) and Civil War ($1.15 billion) [1]. While one source projects potential earnings of $650 million [3], multiple sources indicate the film needs to earn between $350-400 million just to break even [4] [2].
2. Missing context/alternative viewpoints
Several crucial contextual elements are worth noting:
- The film represents a franchise reboot with Anthony Mackie and Harrison Ford as Red Hulk, which could affect audience expectations [3]
- The MCU franchise historically averages $746 million per film [3]
- The film has received poor critical reception with:
- A Metacritic score of 42 (lowest in MCU) [5]
- 49% on Rotten Tomatoes [6]
- Additional revenue streams like licensing, digital sales, and merchandise could still contribute to overall profitability [1]
3. Potential misinformation/bias in the original statement
The statement's skepticism about the $180 million budget appears warranted, as multiple sources suggest the actual budget is significantly higher:
- Total costs could reach around $380 million when including marketing [7] [7]
- The film faces serious production problems [5]
However, the term "commercial failure" might be premature:
- Some sources suggest it could still perform "comfortably" within current MCU standards [3]
- The film's financial performance should be viewed in the context of changing audience expectations and the challenges of introducing a new Captain America [4]
Those benefiting from different narratives include:
- Disney/Marvel (downplaying budget numbers to manage investor expectations)
- Critics and media outlets (generating engagement through negative coverage)
- Competing studios (highlighting Marvel's potential decline)