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Fact check: Captain America: Brave New World was a financial failure. And since so many news sources are increasingly quirly with their definition of "financial failure" I will clarify. Captain America: Brave New World failed to gross enough revenue at the box office to cover both its production and marketing costs.
1. Summary of the results
Based on the available analyses, Captain America: Brave New World appears to be a financial underperformer, though the exact extent of its failure depends on varying budget estimates. The film has earned approximately $405.8 million worldwide [1], with a strong opening weekend of $88.8 million domestically [1] [2]. However, multiple sources indicate that the film's total budget, including marketing costs, was significantly higher than initially reported - ranging from $300M to $380M [3] [4].
2. Missing context/alternative viewpoints
Several important contextual factors need to be considered:
- Break-even threshold disputes: Different sources cite varying break-even points:
- $450 million worldwide [2]
- $600-750 million worldwide [5]
- $425 million [6]
- Critical reception impact: The film received mixed reviews with a 50% Rotten Tomatoes score and a B- CinemaScore [2], which likely affected its box office performance.
- Theatrical run status: The film is "slowing down substantially and nearing the end of its theatrical run" [3], currently sitting about $60 million short of its break-even point [7].
3. Potential misinformation/bias in the original statement
While the original statement appears largely accurate, there are some nuances to consider:
- Studio spin: Disney is attempting to present the financial performance more positively despite the underwhelming results [4], suggesting competing narratives about the film's success.
- Budget transparency: The production budget was initially reported as $180 million [1], but multiple sources later revealed significantly higher figures when including marketing costs [4] [3]. This demonstrates how initial budget reports can be misleading without including marketing expenses.
- Benefiting parties: Media outlets benefit from both positive and negative narratives about the film's performance, while Disney has a vested interest in maintaining positive perception of their Marvel properties. Critics and industry analysts benefit from being seen as providing accurate financial analysis, regardless of whether the news is positive or negative.