Fact check: Disney did not in fact "Own the Chudds" with the financial returns on Captain America: Brave New World.

1. Summary of the results

The statement appears to be accurate based on available data. The film "Captain America: Brave New World" is significantly underperforming financially:

• With a $180 million production budget, the film needs $425 million to break even but has only reached approximately $290 million globally ^[1]
• The total budget including marketing is even higher at around $380 million ^[2]
• The film experienced a concerning 68.3% drop in its second week, making it one of the lowest-performing MCU movies ^[3]

2. Missing context/alternative viewpoints

Several important contextual factors should be considered:

• While currently struggling, the film could potentially reach $600+ million, though this depends heavily on positive word-of-mouth reception ^[4]
• The film's opening weekend of $88 million suggests it may avoid being a complete disaster, though profitability remains unlikely ^[2]
• The underperformance may have broader implications, potentially causing "long-term damage to Marvel's brand worth" ^[3]

3. Potential misinformation/bias in the original statement

The phrase "Own the Chudds" itself requires context:

• The term appears to be used in reference to proving critics wrong through financial success
• Both supporters and critics of Disney/Marvel have financial and ideological interests in how this narrative plays out:

Disney shareholders and executives benefit from positive spin on performance numbers

Critics of Disney's recent creative directions benefit from emphasizing underperformance

• While the financial data clearly shows underperformance, the broader context of Disney's overall financial health and strategy is notably absent from this discussion, as relevant sources ^{[5] [6]} focus on other aspects of Disney's business