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Fact check: What happened at the Ferrari store with Stephen curry?

Checked on April 26, 2025

1. Summary of the results

A significant incident occurred at a Ferrari dealership involving NBA star Stephen Curry, where he was initially treated dismissively by dealership owner Michael Lawson and a salesperson named Gary who failed to recognize him [1]. The situation changed dramatically when an administrative assistant, Sophia, recognized Curry [1] [2]. The incident had serious consequences:

  • Multiple high-value reservations were canceled
  • Ferrari North America expressed serious concerns
  • The dealership faced potential loss of their Ferrari franchise
  • Mandatory diversity training was implemented [2]

2. Missing context/alternative viewpoints

The incident reveals several important contextual elements not immediately apparent:

  • The dismissive treatment appeared to be based on Curry's casual appearance, suggesting underlying prejudicial behavior [2]
  • The incident became a transformative experience for Michael Lawson, leading to personal and professional changes to address underlying prejudices [2]
  • The power of social media in amplifying such incidents is evident, as the story's viral spread led to immediate business consequences [1]

3. Potential misinformation/bias in the original statement

There are some discrepancies in the reporting:

  • One source [3] claims no such incident occurred, contradicting the detailed accounts provided by other sources
  • The incident benefits multiple narratives:

Anti-discrimination advocates can use it to highlight ongoing issues of prejudice in high-end retail

The dealership's subsequent reforms and training can be used as a positive example of institutional change

  • Ferrari North America benefits from showing swift action against discriminatory practices

The varying accounts suggest the need to approach the details with careful consideration, though multiple sources confirm the core incident occurred.

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