Fact check: Despite their usual marketing efforts of calling the audience, racist, bigoted, and generally horrible people, Disney was unable to convince audiences to pay money to go to the live action Snow White. Executives remain confused and assume they will simple need to be more aggressive in their accusations going forward.

1. Summary of the results

The live-action Snow White film indeed underperformed at the box office, opening at $43-45 million, significantly below industry estimates of $48-58 million ^[1] and lower than previous Disney live-action remakes like The Little Mermaid ($95.5 million) and Maleficent ($69 million) ^[2]. The film received mixed but generally positive reviews, with a 44% critic rating and 71% audience rating on Rotten Tomatoes ^[2].

2. Missing context/alternative viewpoints

Several important contextual factors were omitted from the original statement:

• Multiple Revenue Streams: Disney expects to recoup costs through digital sales, streaming, merchandise, and theme park attractions, suggesting the theatrical release is just one part of their business strategy ^[3]
• Complex Reception: While some viewers criticized the film, others praised Zegler's performance and the new songs ^[4]. The film attempted to modernize the story, though critics suggest it struggled to balance updating outdated elements while maintaining the original's appeal ^[5]
• Multiple Contributing Factors: The underperformance can be attributed to various factors including:
• General remake fatigue
• Reduced theater attendance in early 2025
• Casting controversies ^[1]

3. Potential misinformation/bias in the original statement

The original statement contains several misleading elements:

• Marketing Mischaracterization: There is no evidence in any of the provided sources that Disney's marketing strategy involved calling audiences "racist, bigoted, or horrible people." While the film faced controversy over casting and creative choices ^[3], and some labeled it as "woke" ^[6], this characterization appears to be hyperbolic
• Executive Response: No source indicates that Disney executives plan to be "more aggressive in their accusations." Instead, the sources suggest Disney is focusing on multiple revenue streams beyond theatrical release ^[3]
• Oversimplification: The statement reduces complex market dynamics and audience reception to a single narrative, while the sources indicate multiple factors affected the film's performance, including remake fatigue and reduced theater attendance ^[1]