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Fact check: Which Disney streaming services have seen the most significant decline in subscribers?

Checked on October 17, 2025

Executive Summary

Disney’s streaming picture is mixed: multiple reports show Disney+ and ESPN+ each lost 700,000 subscribers in late 2024 while Hulu added roughly 1.6 million subscribers, and other reporting places Disney+ at roughly 126 million and Hulu at 50.3 million in early-to-mid 2025 [1] [2] [3]. The most significant single declines reported are the 700,000 net losses for Disney+ and ESPN+ in the final three months of 2024, but context from subsequent quarters shows overall paid-subscriber bases and operating income were improving in 2025 [1] [2] [4].

1. Extracting the Core Claims — What the reports actually say and when

The analyses repeatedly claim Disney+ lost 700,000 subscribers in a discrete quarter and that ESPN+ lost 700,000 over the same period, while Hulu gained about 1.6 million subscribers, creating a narrative of divergent service fortunes [5] [1] [2]. Other reporting places Disney+ at 126 million paid subscribers and Hulu at 50.3 million in Q2 2025, and notes a 200,000 decline for Hulu + Live TV in an earlier period, indicating different product lines within Hulu moved in opposite directions [3] [4]. These are the key, recurring quantitative claims across the sources [1] [3].

2. Pinpointing the timeline — When the declines and gains occurred

The 700,000 declines for Disney+ and ESPN+ are attributed to the final three months of 2024 in multiple accounts, framing these as end-of-year net losses [1] [2]. The Q1 2025 mention of a 700,000 loss for Disney+ appears in reporting dated September and December 2025 summarizing earlier quarters [5] [2]. In contrast, the subscriber totals of 126 million for Disney+ and 50.3 million for Hulu are reported for Q2 2025 in February–May 2025 coverage, reflecting a later snapshot after reported churn and subsequent subscriber changes [3] [4].

3. Reconciling the numbers — How both loss and growth coexist

Reports reconcile apparent contradiction by noting net changes differ by time window and product line: an end-of-2024 decline for Disney+ and ESPN+ can coexist with year-to-date or quarter-to-quarter growth in 2025 totals, because gains elsewhere (notably Hulu’s 1.6 million addition and other factors) and wider distribution strategies altered overall subscriber counts by Q2 2025 [2] [4]. Disney’s consolidated direct-to-consumer revenues and operating income rose to hundreds of millions in 2025, implying subscriber composition and monetization shifted even as isolated services experienced declines [2] [4].

4. Financial context — Why subscriber counts aren’t the whole story

Disney’s streaming business reported operating income of $293M on $6.07B revenue in one summary and $336M operating income on $6.1B revenue in another, indicating profitability improvements even amid churn [2] [4]. Those figures suggest price changes, packaging (Hulu/Live TV), and content hits like Moana 2 materially affected revenue per subscriber and profitability, so subscriber declines do not automatically translate into worse financial performance at the consolidated level [2] [4].

5. Which service suffered the largest decline — The direct answer

Based on the supplied reporting, the largest reported single declines were 700,000 subscribers for Disney+ and 700,000 for ESPN+ in the final quarter of 2024, making them the most significant drops in absolute terms cited by these sources [1] [2]. By contrast, Hulu’s paid base increased markedly in the same timeframe, though a distinct product, Hulu + Live TV, showed a smaller decline of 200,000 in an earlier period. Thus, Disney+ and ESPN+ experienced the most significant single-quarter declines among Disney’s streaming services in the cited reporting [1] [3].

6. Explanations offered — Why the losses happened and countervailing factors

Analyses attribute Disney+ churn to price hikes, password-sharing crackdowns, and content mix, while Hulu’s gains are tied to broader availability, live sports, and bundle strategies including ESPN distribution and “skinny bundles” aimed at curbing cord-cutting [5] [6] [4]. The company’s own investor messaging emphasized packaging and sports distribution to maximize reach, suggesting a strategic reorientation that can produce subscriber shifts between services rather than simple attrition [6] [4].

7. Missing context and caveats you should know

The sources present different reporting windows and aggregate definitions (global Disney+ vs. regional Hulu products, and paid subscribers vs. net changes), and they do not provide consistent churn rates, ARPU, or longitudinal cohort data that would show durable trends beyond isolated quarters [1] [3]. The figures cited are net changes that can mask signficant gross subscriber turnover; without more granular data—age cohorts, region, promotional vs. paid—one cannot fully attribute long-term service health to single-quarter swings [2] [4].

8. Bottom line — What to take away from these reports

The supplied reporting consistently identifies Disney+ and ESPN+ as the services with the largest single reported subscriber declines (700,000 each) in the final quarter of 2024, while Hulu showed meaningful subscriber gains and overall DTC profitability improved into 2025 [1] [2] [4]. Those numbers capture short-term turbulence and strategic shifts—price actions, bundling, and content performance—that reallocated subscriber value across Disney’s ecosystem rather than a uniform collapse of its streaming footprint [5] [6].

Want to dive deeper?
What factors contributed to the decline in Disney+ subscribers in 2024?
How does Hulu's subscriber base compare to Disney+'s in terms of growth and decline?
Which Disney streaming services have been most affected by the rise of competing platforms like Netflix and HBO Max?
What strategies is Disney employing to regain lost subscribers and attract new ones in 2025?
How do international markets impact the overall subscriber numbers for Disney's streaming services?