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Fact check: I dunno, but I think it's good that Disney has largely been supportive of the theatrical window when some companies (like Universal) are stupidly trying to contract on it.

Checked on March 28, 2025

1. Summary of the results

Disney has indeed demonstrated strong support for theatrical releases in 2025, with concrete evidence including:

  • A slate of over a dozen movies planned across Marvel, Pixar, and Walt Disney Studios [1]
  • 10 potential blockbusters including Zootopia 2 and Avatar: Fire and Ash [2]
  • A consistent release schedule with new movies almost every month throughout 2025 [3]

2. Missing context/alternative viewpoints

The original statement overlooks several crucial industry trends:

  • The theatrical window is actually shrinking across the entire industry, not just at Universal:
  • Average theatrical window in 2024 was 32 days, down 13% from 2023 [4]
  • Top domestic earners averaged 46 days, down from 58 in 2023 [4]
  • The trend toward shorter theatrical windows appears to be irreversible, driven by:
  • Changed consumer viewing habits post-COVID [4]
  • Studios' increasing interest in VOD and streaming revenues [4]

3. Potential misinformation/bias in the original statement

The statement contains several misleading elements:

  • It oversimplifies the theatrical window debate by portraying it as a Disney vs. Universal situation, when in reality it's an industry-wide shift [4]
  • It characterizes Universal's approach as "stupid" when the entire industry, including Disney, is adapting to new market realities [4]

Who benefits:

  • Theater chains and traditional cinema executives benefit from promoting longer theatrical windows
  • Streaming platforms and VOD services benefit from shorter windows
  • Studios like Disney benefit from appearing supportive of theaters while still maintaining flexibility to adapt to changing market conditions
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