Fact check: Which health products has Dwayne Johnson promoted on his social media channels in 2024?

1. What the supplied sources claim about Papatui and social promotion

The materials assert that Johnson actively promoted Papatui, his men's grooming line, during 2024, highlighting availability at Target and pricing at $9.99 or less, and describing product categories covering skincare, hair care, body care and tattoo care formulated with cleaner ingredients and a performance orientation ^{[1] [2]}. Those pieces present Papatui as a central health-and-grooming product push linked to Johnson’s brand, implying he used his social channels for marketing, though the provided summaries do not quote specific social posts or dates of individual promotions ^{[1] [2]}. The coverage frames this as a major consumer-facing launch for 2024 ^[1].

2. How other 2024 partnership mentions relate — Under Armour and beyond

One supplied source references Johnson’s partnership with Under Armour on “The Legacy Collection,” noting the collaboration could intersect with health and wellness branding but without specific evidence of social-media promotion of health products tied to that collection in 2024 ^[3]. The dataset does not provide social-post excerpts or campaign details linking Under Armour promotions to his social channels during 2024, so while the partnership is relevant to his overall wellness positioning, the supplied files do not document it as a separate product promotion on his channels that year ^[3].

3. Unrelated high-profile deals that do not show health product promotion

Several entries focus on an $11 million marketing agreement between Johnson and the US Army and subsequent questions about its execution; those analyses explicitly do not report health-product promotion on his social media in 2024 and therefore do not change the tally of health products he promoted that year (p2_s1–p2_s3). These sources treat the Army matter as a recruitment-marketing controversy rather than a commercial wellness endorsement, so they are important for context about Johnson’s 2024 marketing activity but do not add to the list of health products he promoted ^[4].

4. Later fitness coverage does not retroactively add 2024 product endorsements

The dataset includes 2025 reporting about Johnson’s training and weight changes for his role in The Smashing Machine, including pieces dated September–October 2025, which describe his fitness regimen and trainer commentary (p3_s1–p3_s3). Those articles postdate 2024 and focus on performance and physique rather than documented product endorsements on his social channels in 2024. As such, they provide context about his ongoing fitness narrative but do not introduce new 2024 health-product endorsements in the provided material (p3_s1–p3_s3).

5. What is missing from the supplied evidence and why it matters

The available analyses confirm Papatui as a 2024 promotion but do not include screenshots, links, timestamps, or detailed inventories of specific social posts, paid partnerships, or influencer disclosure statements; this omission prevents a definitive catalog of every health product Johnson promoted on his social platforms that year ^{[1] [2]}. Without granular post-level data, one cannot verify whether other items—such as supplements, fitness equipment, or additional grooming lines—were promoted in discrete posts during 2024; the dataset simply lacks that granularity, limiting what can be conclusively stated ^{[1] [2]}.

6. Competing narratives and potential agendas in the sources

The supplied sources vary in focus and likely intent: retail and entertainment pieces emphasise the commercial launch of Papatui and consumer availability ^{[1] [2]}, while political/accountability reporting highlights controversies around an Army deal, which could frame Johnson’s marketing decisions in a more critical light (p2_s1–p2_s3). These differing angles suggest possible agendas—product publicity versus institutional scrutiny—but within this dataset, only the retail/entertainment coverage supplies direct claims about health-product promotion in 2024 ^{[1] [2]}.

7. Bottom line — concise answer and caveats

Based on the supplied materials, the only clearly documented health-product promotion by Dwayne Johnson on his social channels in 2024 is his men’s grooming brand Papatui, marketed as a Target-available line spanning skincare, hair, body and tattoo care at accessible price points ^{[1] [2]}. The dataset does not provide evidence of additional distinct health-product endorsements on his social media that year; independent confirmation would require post-level archives or platform records not included in the provided analyses (p1_s1–p3_s3).