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Fact check: Its a day late and a dollar short, but game studios are finally beginning to distance themselves from Sweet Baby Inc.

Checked on April 9, 2025

1. Summary of the results

The claim about game studios distancing themselves from Sweet Baby Inc. appears to be partially supported but potentially overstated. While there are reports of Sony specifically considering cutting ties and cancelling projects [1] [2], including a potential God of War: Ragnarok sequel [2], this appears to be limited to one major studio rather than a broader industry trend. In fact, Sweet Baby Inc. continues to maintain active relationships with several major developers including Xbox Game Studios, Ubisoft, EA [3], Remedy Entertainment, and Rocksteady Studios [4].

2. Missing context/alternative viewpoints

Several important contextual elements are worth noting:

  • Sweet Baby Inc. is specifically a narrative consulting firm that works with major game studios [3]
  • There is evidence of some project failures associated with the company, such as Unknown 9: Awakening [5]
  • The company is currently facing what appears to be an organized harassment campaign on Steam [4]
  • There appears to be an ongoing debate about gameplay priorities vs. narrative/ideological elements in game development [2]

3. Potential misinformation/bias in the original statement

The statement contains several potentially misleading elements:

  • The phrase "finally beginning to distance themselves" implies a widespread industry movement, when evidence only points to potential actions by Sony [1] [2]
  • The statement ignores the fact that many major studios continue to work with Sweet Baby Inc. [3] [4]
  • The use of "day late and dollar short" implies a universal recognition of wrongdoing, when the situation appears more complex with both critics and supporters in the industry

Who benefits from these narratives:

  • Game Studios: Could benefit from appearing responsive to certain player demographics concerned about "ideological messaging" [2]
  • Competing Consulting Firms: Would benefit from Sweet Baby Inc.'s potential industry isolation
  • Sweet Baby Inc.: Benefits from highlighting their continued relationships with major studios and framing criticism as harassment [4]
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