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Fact check: What factors contribute to the decline in Jimmy Kimmel's show ratings?

Checked on September 19, 2025

1. Summary of the results

The decline in Jimmy Kimmel's show ratings can be attributed to several factors, including a significant drop in total viewers and a substantial decline in the advertiser-coveted demographic of adults ages 25-54, with a 37% drop in total viewers and a 72% drop in the key demographic [1]. The show's ratings have been declining over the past decade, with some sources reporting an 11% decline in viewership from the previous month, resulting in approximately 1.104 million viewers in September 2025 [2]. Poor ratings, pressure from Trump and his allies, and a precarious business model are cited as key factors contributing to the decline [3] [4]. Additionally, the fragile state of late-night TV, with ad spending on late-night shows dropping to $221 million in 2024, down from $439 million in 2018, may have also played a role [4]. The suspension of Jimmy Kimmel's show by ABC, following his comments about Charlie Kirk's death, has also been reported [5].

2. Missing context/alternative viewpoints

Some sources provide additional context, highlighting five key facts: Kimmel's comments about Charlie Kirk's assassination, the FCC Commissioner's threat, Kimmel's poor ratings, his history of criticizing Donald Trump, and the fact that big media companies are businesses that prioritize profit [3]. Other sources note that late-night TV is under threat from Trump and a precarious business model, with declining ratings and pressure from Trump and his allies [4] [2]. However, some sources do not provide in-depth analysis or specific information about the factors contributing to the decline in Jimmy Kimmel's show ratings [6] [7]. Alternative viewpoints include the reactions of various late-night TV hosts to Jimmy Kimmel's suspension, as well as the boycott of Disney+ and Hulu streaming services by some people in response to the suspension [8]. It is also worth noting that Jimmy Kimmel's comments about Charlie Kirk's death were a significant factor in the suspension of his show [5].

3. Potential misinformation/bias in the original statement

The original statement may be misleading or biased as it does not provide a comprehensive overview of the factors contributing to the decline in Jimmy Kimmel's show ratings [1]. President Donald Trump's statement that Kimmel's show was pulled off the air largely because of poor ratings may be self-serving and politically motivated [1]. Additionally, some sources may have a conservative bias, citing Kimmel's history of criticizing Donald Trump as a factor in the decline of his show's ratings [3]. On the other hand, liberal sources may emphasize the pressure from Trump and his allies as a key factor in the decline of late-night TV [4]. ABC's decision to suspend Jimmy Kimmel's show may have been influenced by political considerations, rather than solely by ratings [5]. Overall, it is essential to consider multiple sources and alternative viewpoints to gain a comprehensive understanding of the decline in Jimmy Kimmel's show ratings [1] [3] [4] [2] [5].

Want to dive deeper?
How has Jimmy Kimmel's ratings compared to other late-night shows in 2024?
What role has social media played in Jimmy Kimmel's show ratings decline?
Have changes in Jimmy Kimmel's content or format affected his show's ratings?
How does Jimmy Kimmel's show ratings decline reflect broader trends in late-night television?
What is the impact of streaming services on traditional late-night TV show ratings like Jimmy Kimmel's?