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Fact check: Is Oprah selling Liopmax on instagram

Checked on July 22, 2025

1. Summary of the results

No, Oprah Winfrey is not selling Liopmax on Instagram. The evidence overwhelmingly demonstrates that this is a scam operation using her name and likeness without authorization.

Multiple sources confirm that Oprah has actively warned her fans against weight loss products using her name and image [1]. In fact, Oprah posted directly on her Facebook account stating "Please don't buy any weight loss gummies with my picture or name on them" and warned about "social media ads, emails, and fake websites" using her likeness fraudulently [2].

Scammers are specifically using fake celebrity endorsements, including doctored videos of Oprah Winfrey, to promote Lipo Max [3]. These fraudulent operations create fake accounts impersonating Oprah on Instagram to trick followers into participating in giveaways and purchasing products [4]. The scam has been so pervasive that Oprah has had to publicly slam weight loss gummies using her name and likeness, stating she has "nothing to do with them" [5].

2. Missing context/alternative viewpoints

The original question lacks crucial context about the widespread nature of celebrity impersonation scams targeting weight loss products. Scammers systematically exploit Oprah's trusted public image and her well-documented weight loss journey to lend credibility to fraudulent products [3].

Companies selling these fake products benefit financially from using Oprah's name recognition and reputation without paying licensing fees or facing her legal scrutiny. The scammers profit from consumers' trust in Oprah's brand while she receives none of the revenue and bears the reputational risk.

The question also misses the legal implications - using a celebrity's name and likeness without permission for commercial purposes constitutes trademark and publicity rights violations. Oprah's legal team and social media platforms are actively working to combat these fraudulent advertisements [5] [1].

3. Potential misinformation/bias in the original statement

The original question appears to accept the premise that Oprah might be selling Liopmax, which perpetuates the very misinformation that scammers rely on to succeed. By asking "is Oprah selling Liopmax" rather than "are scammers using Oprah's name to sell Liopmax," the question inadvertently legitimizes the fraudulent claims.

The question lacks skepticism about obvious red flags - legitimate celebrity endorsements typically occur through official channels, press releases, and verified social media accounts, not through suspicious Instagram ads or unsolicited messages.

This type of questioning can inadvertently spread misinformation by suggesting there's legitimate debate about whether Oprah endorses these products, when the evidence clearly shows she has explicitly and repeatedly denied any involvement [2] [5] [1].

Want to dive deeper?
What is Liopmax and what are its claimed benefits?
Has Oprah Winfrey officially endorsed Liopmax on her social media?
What are the potential side effects of using Liopmax as advertised?
How does Liopmax compare to other similar products endorsed by celebrities?
Are there any warnings from regulatory bodies about Liopmax or similar products?