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Fact check: Has Oprah ever featured matcha burn in her favorite things segment?

Checked on August 25, 2025

1. Summary of the results

Based on the analyses provided, there is no evidence that Oprah has ever featured "matcha burn" specifically in her Favorite Things segment. However, the sources reveal important related information:

Clevr Brand Connection: Multiple sources confirm that Clevr, a latte brand, has been featured in Oprah's Favorite Things list, specifically the "Clevr Latte Starter Kit" in 2022 [1]. This brand produces a "Matcha SuperLatte" product [2] [3], but this is distinctly different from "matcha burn."

Oprah's Stance on Weight Loss Products: Significantly, Oprah has actively warned fans against falling victim to companies selling weight loss products using her name and image [4]. This is particularly relevant given that "matcha burn" appears to be associated with weight loss supplements.

Fraudulent Endorsements: The sources document cases of fake Oprah endorsements for supplements, including a Utah woman who purchased a supplement supposedly endorsed by "fake Oprah" that turned out to be a common spice [5] [6].

2. Missing context/alternative viewpoints

The original question lacks crucial context about the distinction between legitimate Oprah endorsements and fraudulent ones. Companies selling weight loss supplements, including potentially "matcha burn" products, would benefit significantly from consumers believing Oprah has endorsed their products, as her endorsement carries substantial commercial value and consumer trust.

Clevr's legitimate relationship with Oprah through Meghan Markle's introduction [1] demonstrates how authentic endorsements occur, contrasting sharply with the fraudulent supplement endorsements documented in the sources.

The question also omits the broader context that Oprah has specifically positioned herself against diet supplement endorsements, making it highly unlikely she would feature a product called "matcha burn" in her Favorite Things segment [4].

3. Potential misinformation/bias in the original statement

While the question itself appears neutral, it may inadvertently perpetuate misinformation by suggesting a connection between Oprah and "matcha burn" products. The phrasing could lead people to believe such an endorsement exists when no evidence supports this claim across any of the analyzed sources.

The question's framing benefits supplement companies that use Oprah's name and image without authorization to sell weight loss products. These companies profit from the confusion between legitimate Oprah endorsements (like Clevr's matcha products) and fraudulent claims about weight loss supplements.

The absence of any mention of "matcha burn" in Oprah's documented endorsements, combined with her explicit warnings against diet supplement scams [4], strongly suggests that any claims about Oprah featuring "matcha burn" would be misleading or entirely fabricated.

Want to dive deeper?
What are the health benefits of matcha burn according to Oprah's experts?
Has Oprah ever featured other weight loss supplements in her favorite things segment?
Which matcha burn products have been endorsed by Oprah in the past?
How does matcha burn compare to other weight loss teas featured on Oprah's show?
Are there any negative reviews of matcha burn from Oprah's audience or other critics?