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Fact check: What other products has Oprah Winfrey endorsed in 2024?

Checked on August 9, 2025

1. Summary of the results

Based on the analyses provided, Oprah Winfrey endorsed numerous products in 2024 through her annual "Oprah's Favorite Things" list. The endorsed products include:

Technology and Electronics:

  • Meta's Ray-Ban smart glasses - featured prominently in her holiday gift list [1]
  • Beats Studio Pro X Kim Kardashian Bluetooth Noise Cancelling Headphones [2]
  • Bose Ultra Open Earbuds with OpenAudio technology, supplied by HPG [3]

Health and Wellness:

  • Therabody Theragun Prime Plus - a heated tool for deep tissue and pain relief [3]

Beauty and Personal Care:

  • PATTERN by Tracee Ellis Ross Blow Dryer for curly and textured hair [2]
  • Kandi Koated Makeup Brushes Set with travel case by Kandi Burruss [2]
  • Gymwrap The Pony 2.0 workout cap by Nicole Ari Parker [2]

Kitchen and Home:

  • SWEET JULY Edgewater Collection Coffee Mugs by Ayesha Curry [2]
  • Cravings by Chrissy Teigen Non-Stick Bakeware Set - 9-piece collection [2]
  • AC Barbeque Signature Gift Set - 5-bottle bundle by Cedric the Entertainer and Anthony Anderson [2]

Books and Educational Materials:

  • The Book Company's Grandmother's Journal and Priceless Facts About Money - including a children's financial literacy book [3]

Athletic Wear:

  • Saysh The Evelyn Runner Women's Running Shoe designed by Allyson Felix [2]

2. Missing context/alternative viewpoints

The analyses reveal important context about the "Oprah Effect" - the significant boost in sales and popularity that products receive when endorsed by Oprah Winfrey [1]. This phenomenon creates substantial financial benefits for the companies whose products are featured.

Celebrity collaboration patterns emerge from the data, showing that many endorsed products are created by other celebrities including Kim Kardashian, Tracee Ellis Ross, Kandi Burruss, Nicole Ari Parker, Ayesha Curry, Chrissy Teigen, Cedric the Entertainer, Anthony Anderson, and Allyson Felix [2]. This suggests a strategic approach to endorsing products that already have celebrity backing.

The analyses also highlight a concerning issue: Oprah's likeness was used without permission in deepfake advertisements [4], demonstrating how her endorsement power is so valuable that fraudsters attempt to exploit it illegally.

Additionally, there's context about Oprah's political involvement in 2024, where her production company Harpo Productions received $1 million from Kamala Harris's campaign for event production services, though Oprah clarified she was not personally paid for the endorsement [5].

3. Potential misinformation/bias in the original statement

The original question itself does not contain misinformation or bias - it's a straightforward inquiry about Oprah's 2024 product endorsements. However, the question's framing could benefit from understanding that Oprah's endorsements primarily come through her annual "Favorite Things" list rather than individual product endorsements throughout the year.

The analyses reveal that some sources focus on promotional suppliers and the commercial aspects of the endorsements [3], which provides important context about the business relationships behind these endorsements that might not be immediately apparent to consumers.

Want to dive deeper?
What is Oprah's Favorite Things list for 2024?
How does Oprah choose which products to endorse?
What are the most successful products endorsed by Oprah Winfrey in the past?
Does Oprah have a production company for creating her own products?
What is the impact of Oprah's endorsement on a product's sales in 2024?