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Fact check: Which beauty influencers have promoted the pink salt trick on Instagram?

Checked on August 17, 2025

1. Summary of the results

Based on the analyses provided, none of the sources identify specific beauty influencers who have promoted the pink salt trick on Instagram. The available research reveals that while the pink salt trick (also known as the "Brazilian Mounjaro" recipe) has gained significant traction across social media platforms, the sources focus primarily on TikTok and YouTube as the main platforms where this trend has spread [1] [2] [3].

The analyses consistently show that the trend has been falsely associated with celebrity endorsements, particularly Oprah Winfrey [1] [3]. One source specifically mentions that creators have used potentially fake or AI-generated content featuring celebrities like Oprah to promote this weight loss trend [3].

2. Missing context/alternative viewpoints

The original question assumes that beauty influencers have specifically promoted this trend on Instagram, but the analyses reveal several important missing contexts:

  • Platform focus: The pink salt trick trend appears to be primarily concentrated on TikTok rather than Instagram [1] [2] [3], suggesting the question may be targeting the wrong platform.
  • Health risks: The analyses reveal significant concerns about the trend, with one source describing it as the "Brazilian Mounjaro Recipe" and highlighting potential risks associated with its consumption [4]. Another source warns about the health implications of excessive sodium consumption from fancy salts like Himalayan pink salt [5].
  • Misleading celebrity associations: Rather than legitimate beauty influencer endorsements, the trend appears to rely on deceptive marketing tactics using fake celebrity endorsements [3], which represents a different type of social media manipulation than traditional influencer marketing.
  • Expert warnings: Medical professionals have advised people to "Think Twice" about this trend and recommend alternatives [3], indicating that legitimate health experts are actively discouraging its use.

3. Potential misinformation/bias in the original statement

The original question contains several potentially problematic assumptions:

  • Platform assumption: By specifically asking about Instagram, the question may be based on incomplete information about where this trend is actually spreading (p1_s1, p1_s2, p3_s2 all indicate TikTok as the primary platform).
  • Influencer assumption: The question assumes that legitimate beauty influencers are promoting this trend, when the evidence suggests the promotion is coming from creators using deceptive tactics and fake celebrity endorsements rather than established beauty influencers [3].
  • Legitimacy implication: By framing the question around "beauty influencers," it may inadvertently legitimize what appears to be a potentially harmful health trend that experts are warning against [4] [3] [5].

The question itself may be based on misinformation or incomplete understanding of how this particular trend has spread across social media platforms and who is actually promoting it.

Want to dive deeper?
What are the claimed benefits of using pink salt for skin care?
Which specific beauty influencers have promoted the pink salt trick on Instagram in 2024?
Does pink salt have any scientifically proven benefits for acne or skin health?