Which platforms (Instagram, TikTok, YouTube, Facebook) do Roloff family members use most and what are their handles?
Executive summary
Public reporting shows Roloff family members remain active on social media—especially Instagram—and fans follow family accounts mentioned repeatedly in coverage (for example, Matt promoting @rolofffarms and Matt/Amy posts cited) [1]. Available sources discuss Instagram activity most often and note individual departures from the family’s on‑screen world and use of platforms like X for specific announcements (Jacob posted baby news on X) [1]. Available sources do not provide a complete, up‑to‑date list of handles across Instagram, TikTok, YouTube and Facebook for every Roloff family member.
1. Instagram is the dominant platform in coverage
Most articles and photo galleries cite Instagram posts and images when describing the Roloffs’ public lives—People, Yahoo and Us Weekly‑style pieces all reference Instagram as the primary place fans see photos of Amy, Molly, Jacob, Isabel and others [2] [1] [3]. Reporting highlights that Instagram is used for family photos, birth announcements and business promotion, for example Matt’s posts about opening Roloff Farms’ rental via @rolofffarms are mentioned directly in People [1].
2. X (Twitter) used for specific announcements, not general family life
At least one article notes Jacob Roloff used X to announce the birth of his son in 2021, demonstrating the family sometimes uses X for newsworthy posts even when Instagram dominates their visual storytelling [1]. Coverage does not describe widespread TikTok, YouTube or Facebook-first strategies for core family members in the supplied reporting [1] [2].
3. Public handles are cited selectively in reporting
People’s profile cited @rolofffarms as the short‑term rental project Matt publicized—this is an explicit handle reported in the article [1]. Beyond that, the supplied sources reference Instagram generally as the source of images and announcements but do not provide a comprehensive roster of personal handles for Amy, Zach, Tori, Jeremy, Audrey, Jacob, Isabel, Molly or others [2] [3]. Available sources do not list every family member’s Instagram, TikTok, YouTube or Facebook handles.
4. Family members have different relationships with public platforms
Articles emphasize that some Roloffs have stepped back from the show and sometimes from public-facing channels: Jacob and others “quit” filming and curate their presence differently, with Jacob said to keep his child’s face private while still posting about family life [2] [4]. Reporting also highlights social‑media tensions—Matt unfollowing relatives was noted in a 2018 piece—showing that platform use also reflects family dynamics, not just promotion [5].
5. Business and promotional use: farms, rentals and newsletters
Coverage shows Matt using social media for entrepreneurial efforts tied to the family farm—partnering with iTrip and promoting @rolofffarms to rent the family home—which demonstrates platform usage for business outreach beyond personal updates [1]. Other family ventures and merchandise lines are mentioned in trend reporting but without platform-specific handles in the supplied sources [6].
6. Discrepancies and gaps in available reporting
Different outlets repeat similar Instagram‑centric sourcing, but none of the provided material compiles a verified list of handles across Instagram, TikTok, YouTube and Facebook for each Roloff. Several summaries, profile galleries and entertainment pieces reference family posts and accounts indirectly but stop short of a systematic directory [2] [3] [7]. Therefore, definitive claims about “which platform each member uses most” for every Roloff cannot be fully supported from the supplied sources.
7. What to watch next and how to verify
To build a complete, current map of handles and platform preferences: check each family member’s verified Instagram pages (many photo essays cite those images), look for official X posts for time‑sensitive announcements (as with Jacob), and search platforms’ verification badges or linked websites. The supplied reporting points to Instagram and occasional X use as the most reliably reported channels in current coverage [1] [2].
Limitations: this analysis uses only the provided sources; those sources emphasize Instagram and sometimes X but do not enumerate TikTok, YouTube or Facebook handles for each Roloff, so I do not claim to present a complete directory [1] [2] [3].