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Fact check: I understand that the live action Snow White film was not made to appeal to my market demographic (genx cis-male) But, I am truly struggling to identity who exactly this movie was made to appeal to.
1. Summary of the results
The film appears to have had a complex and troubled relationship with its target audience. While Disney initially targeted women under 35 as their primary demographic, with women over 35 and men under 35 as secondary audiences [1], the film ultimately struggled to connect with younger viewers and found its main audience among women over 35 [2]. Multiple controversies surrounding casting choices, story changes, and public statements by lead actress Rachel Zegler significantly impacted audience perception [3] [4].
2. Missing context/alternative viewpoints
The original statement overlooks several crucial aspects:
- The film attempted to modernize the classic tale while balancing traditional and progressive elements [5]
- Lead actress Rachel Zegler approached the character with a focus on leadership rather than the traditional "Happily Ever After" narrative [6]
- Disney faced criticism for attempting to "have their cake and eat it too" by casting a Latina actress while not fully supporting her against potential racist backlash [5]
- The production faced multiple controversies that complicated its marketing strategy and audience appeal [7]
3. Potential misinformation/bias in the original statement
The statement suggests there was no clear target audience, which is incorrect:
- Disney had specific demographic targets, though they may have failed to effectively reach them [1]
- The film was deliberately attempting to appeal to both modern, diverse audiences while trying not to alienate traditional viewers [5]
- The confusion about target audience might stem from the film's multiple controversies and mixed messaging, which led to alienating potential viewers rather than creating anticipation [8]
Those benefiting from different narratives include:
- Traditional Disney fans and conservative commentators who gain engagement by criticizing the "woke" direction
- Progressive voices who benefit from highlighting representation issues
- Disney itself, attempting to maintain both traditional and progressive audience segments, though seemingly failing to fully satisfy either [5] [4]