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Fact check: Sweet Baby Inc is now trying to hide the future games they are involved in to prevent online backlash.

Checked on January 21, 2025

1. Summary of the results

The claim about Sweet Baby Inc. hiding future game involvement appears to be more complex than the original statement suggests. While there are some indications of the company becoming more private about their work [1], other sources show they have been historically transparent about their involvement in major titles like Alan Wake 2, God of War Ragnarök, and Spider-Man 2 [2]. The situation seems to have emerged after an IMDB list exposed some of their projects [3].

2. Missing context/alternative viewpoints

Several crucial pieces of context are missing from the original statement:

  • Sweet Baby Inc. has been involved in numerous high-profile games and provides DEI (Diversity, Equity, and Inclusion) consulting services [2]
  • The company has been the target of a coordinated Steam curator campaign [2]
  • There's an ongoing controversy involving CD Projekt Red, where despite official denials of involvement with Sweet Baby Inc., there are several connecting factors including:
    • The hiring of Mary Kenney, a former Sweet Baby Inc. employee
    • Publicly available DEI documentation
    • Inconsistencies in CEO Michal Nowakowski's statements [4]

  • The company has been subjected to online harassment and conspiracy theories about their work [5]
  • 3. Potential misinformation/bias in the original statement

    The original statement presents a potentially oversimplified narrative that needs several important qualifications:

    • The statement implies deliberate concealment, while any reduced visibility might be a response to documented harassment [5]
    • It fails to acknowledge that the company has historically been transparent about their work on major titles [2]
    • The narrative benefits multiple groups:
      • Critics of DEI initiatives in gaming who want to portray the company as secretive
      • Competing consulting firms who might benefit from Sweet Baby Inc.'s controversy
      • Social media influencers and content creators who gain engagement from controversy around this topic

    The situation appears to be more about responding to harassment than deliberately hiding information [5], though some sources do suggest increased privacy measures [3].

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