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Fact check: I will never knowingly financially support any game that Sweet Baby Inc has worked on in any way.

Checked on January 21, 2025

1. Summary of the results

Sweet Baby Inc is a Canadian consulting firm that provides narrative consulting and sensitivity reading services to game developers [1]. They have worked with major studios and games including God of War Ragnarök, Alan Wake 2, Marvel's Spider-Man 2, and Suicide Squad: Kill the Justice League [2]. Their role is primarily focused on narrative refinement and diversity/inclusion consultation, rather than direct game creation or complete story rewrites [1].

2. Missing context/alternative viewpoints

The original statement overlooks several crucial aspects:

  • Sweet Baby Inc's actual role is limited to consultation and refinement after core story and character concepts are already established by the game studios [1]
  • They work with established major studios like Rocksteady, Remedy, and Mimimi Games [1]
  • Their work focuses on narrative consistency and character development rather than completely rewriting or controlling game content [1]

3. Potential misinformation/bias in the original statement

The statement appears to be based on several misconceptions:

  • It assumes Sweet Baby Inc has a larger role in game development than they actually do. In reality, they provide consulting services rather than direct game creation [1]
  • The statement implies it's possible to avoid "financially supporting" their work, but given their consulting role in major AAA titles, this would require avoiding many mainstream games from established studios [2]
  • The reaction appears to be part of a larger misconception about their influence, as the source explicitly states that criticism against them is largely based on misunderstandings about their actual role in game development [1]

The statement appears to be influenced by broader discussions about diversity and inclusion in gaming, where some groups benefit from creating controversy around consultancy firms like Sweet Baby Inc, while others benefit from defending their role in modernizing game narratives.

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