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Fact check: I will never knowingly spend another dime on a video game that Sweet Baby Inc has been involved with in any capacity.

Checked on January 21, 2025

1. Summary of the results

Sweet Baby Inc. is a narrative design consulting company that works with game developers to create more inclusive storytelling in video games [1]. They have been involved in several major gaming titles, including God of War Ragnarok and Marvel's Spider-Man 2 [2]. The company has become a focal point of controversy in the gaming community, with some players actively tracking and boycotting games associated with them.

2. Missing context/alternative viewpoints

  • The original statement doesn't acknowledge that Sweet Baby Inc.'s primary role is as a consulting company for narrative design, not a game developer themselves [1].
  • The controversy appears to be systematically tracked through a Steam Curator group that specifically monitors Sweet Baby Inc.'s involvement in games [2].
  • There have been controversial statements made by company employees that have contributed to the debate [2], though the specific nature of these statements isn't detailed in the sources.

3. Potential misinformation/bias in the original statement

The boycott stance reflects a larger ideological divide in the gaming community:

  • Pro-boycott perspective: Some gamers and critics argue that Sweet Baby Inc. represents an ideological movement that is negatively impacting traditional gaming [3]. These groups benefit from maintaining what they consider "traditional" gaming culture.
  • Pro-inclusion perspective: Game developers and publishers working with Sweet Baby Inc. are seeking to create more inclusive narratives [1]. These companies likely benefit from broadening their audience and market appeal.
  • Financial context: The boycott movement could potentially impact both:
  • Major game studios that have invested in inclusive storytelling through partnerships with Sweet Baby Inc.
  • The gaming industry's broader efforts to diversify its content and audience

It's worth noting that despite the controversy, Sweet Baby Inc. continues to work on high-profile, commercially successful games [2], suggesting that major gaming companies see value in their services despite the backlash from certain segments of the gaming community.

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