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Fact check: I will never knowingly spend another dime on any game that Sweet Baby Inc has worked on. I don't care what they claim are the scope limits of their involvement, if Sweet Baby Inc has been involved in anyway, I will not financially support the product.

Checked on January 21, 2025

1. Summary of the results

The statement reflects a personal boycott stance against Sweet Baby Inc, a Canadian consulting firm that provides narrative consultation and development services for video games [1]. There is evidence of broader consumer action, as seen in the low sales numbers (930-4,700 copies) and minimal concurrent players [2] for Tales of Kenzera: ZAU, a game confirmed to have Sweet Baby Inc's involvement [3].

2. Missing context/alternative viewpoints

Several crucial pieces of context are missing from the original statement:

  • Company's Actual Role: Sweet Baby Inc primarily focuses on "fine-tuning" existing story frameworks rather than completely overhauling game narratives [1]. Their services include:
  • Story consultation
  • Sensitivity reading
  • Narrative direction
  • Character voice development
  • Cultural consultation [4]
  • Current Controversy: The company is currently the target of a coordinated harassment campaign, centered around accusations of pushing a "woke agenda" [1]. This campaign has escalated to serious levels, with researchers like Dr. Rachel Kowert receiving death threats [5].

3. Potential misinformation/bias in the original statement

The statement presents several problematic assumptions:

  • Scope of Involvement: The blanket rejection of any game with Sweet Baby Inc's involvement ignores the varying degrees of their participation in different projects. Their work ranges from minor consultation to more substantial narrative development [4].
  • Context of Controversy: The statement aligns with a broader campaign that has been identified as promoting conspiracy theories about the company's influence [5]. This campaign has led to documented harassment of industry professionals and researchers.
  • Beneficiaries of the Narrative:
  • Anti-SBI campaigners benefit from increased visibility and support for their boycott efforts, as evidenced by the Steam Curator list tracking Sweet Baby Inc involvement [3]
  • Game industry professionals are actively struggling with how to address these harassment campaigns [5], suggesting that the controversy affects broader industry practices and discussions about diversity and inclusion in gaming.
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