Fact check: As video gamers became increasingly aware of the company Sweet Baby Inc. they grew to loathe it.

1. Summary of the results

The original statement oversimplifies a complex situation. While there is evidence of significant negative sentiment toward Sweet Baby Inc., characterizing all video gamers as "loathing" the company is an overstatement. A large Steam curator group with over 355,000 followers has formed to identify and criticize games the company has worked on ^[1], and there has been widespread criticism of their work on specific games like Alan Wake 2 and Suicide Squad: Kill the Justice League ^[2]. However, the company also maintains support from some game developers ^[3].

2. Missing context/alternative viewpoints

Several crucial pieces of context are missing from the original statement:

• Sweet Baby Inc. was specifically founded with a mission to promote diversity in game development ^[1]
• The criticism appears to be part of a broader online harassment movement rather than a universal gamer sentiment ^[4]
• There are conflicting narratives about who is engaging in harassment:
• Some sources indicate gamers are harassing the company ^[3]
• Other sources claim Sweet Baby Inc. and its employees are harassing critics and attempting to censor criticism ^[5]

Former employees have defended the company, arguing that the criticism is unfair ^[6]

3. Potential misinformation/bias in the original statement

The statement presents several problematic elements:

• It overgeneralizes by suggesting all gamers share the same opinion
• It omits the underlying context of why some gamers criticize the company - specifically their objection to the company's approach to diversity and inclusion in games ^[7]
• The timing is significant - this controversy notably escalated in February 2024 with the creation of the Steam curator group ^[8]

Beneficiaries of these narratives:

• Anti-diversity groups benefit from portraying Sweet Baby Inc. as universally disliked
• Sweet Baby Inc. and its partners benefit from portraying criticism as merely harassment
• Game developers and publishers benefit from having this discussion focus on Sweet Baby Inc. rather than broader industry practices

The German-language sources suggest that while criticism exists, it may be overblown ^[9], indicating that the reality is more nuanced than the original statement suggests.