Fact check: I will never knowingly financially support any game that Sweet Baby Inc has worked on in any way. I am not alone.

1. Summary of the results

The statement reflects a real but controversial stance within the gaming community regarding Sweet Baby Inc., a Montreal-based narrative consultation studio founded in 2018 by former Ubisoft developers ^[1]. The company employs 16 people and works with game developers to create more authentic and diverse narratives ^[2]. They have contributed to several high-profile games, including God of War Ragnarök and Marvel's Spider-Man 2 ^[1].

2. Missing context/alternative viewpoints

The original statement omits several crucial pieces of context:

• Company's Actual Role: Sweet Baby Inc. functions as a consulting firm helping developers create more believable and inclusive game worlds, rather than controlling or forcing narrative changes ^[2].
• Professional Impact: The company has established legitimate partnerships with major game studios, and their clients remain supportive despite online controversies ^[3].
• Industry Perspective: While some gamers criticize the company for promoting diversity and inclusion ^[1], others praise their efforts to create safer working environments and more representative content ^[4].
• Harassment Context: The company has faced significant harassment, including threats of violence and graphic messages directed at their CEO, Kim Belair ^[3].

3. Potential misinformation/bias in the original statement

The statement presents several problematic elements:

• Scale Misrepresentation: While the statement suggests a widespread movement ("I am not alone"), evidence indicates this is primarily driven by a targeted harassment campaign on Steam ^[5].
• Motivation Context: The boycott appears to be part of a broader anti-diversity movement reminiscent of GamerGate, rather than a consumer response to quality issues ^[5].
• False Narratives: The company has been subject to conspiracy theories and false claims about controlling game narratives ^[1], which may influence such boycott statements.
• Financial Impact Understanding: The statement's focus on financial impact ignores that Sweet Baby Inc. is a consulting firm whose primary relationship is with developers, not direct consumer sales ^[2].

Those benefiting from promoting such narratives include:

• Anti-diversity groups seeking to maintain traditional gaming demographics
• Competitors in the narrative consultation space
• Social media influencers and content creators who gain engagement from controversy