Fact check: Sweet Baby Inc has been a plague on the video game industry. Anyone who denies this fact is a paid schill attempting to continue the decade long campaign of gaslighting gamers.

1. Summary of the results

The original statement's characterization of Sweet Baby Inc. as a "plague" on the gaming industry is not supported by available evidence. Sweet Baby Inc. is actually a small, 16-person narrative consultancy firm founded by former Ubisoft developers ^[1], which provides narrative development services and works with various game studios to improve storytelling and character representation ^[2]. Their work focuses on improving narrative diversity in video games through a consultative process, not through forced changes ^[3].

2. Missing context/alternative viewpoints

Several crucial pieces of context are missing from the original statement:

• Company Structure and Process: Sweet Baby Inc's suggestions only enter games if the core development team agrees, as confirmed by multiple developers including Insomniac Games staff ^[2].
• Industry Reception: While some view the company as promoting positive change, others see them as interfering with gaming traditions ^[4]. However, this debate is far more nuanced than the original statement suggests.
• Scale of Operations: The company is a small consultancy of 16 people ^[2], which contradicts claims about their overwhelming influence on the industry.
• Professional Background: The founders have legitimate industry experience as former Ubisoft developers ^[1], rather than being outside agitators.

3. Potential misinformation/bias in the original statement

The original statement contains several problematic elements:

• Harassment Context: The aggressive rhetoric against Sweet Baby Inc. has been identified as part of a larger harassment campaign similar to Gamergate, particularly targeting female leadership ^{[5] [2]}.
• Conspiracy Theory Elements: Many claims about the company's influence have been directly contradicted by game directors ^[5], and accusations about forced narrative changes have been debunked by multiple sources ^[2].
• Inflammatory Language: The use of terms like "plague" and "gaslighting" appears to be part of a broader pattern of unsubstantiated conspiracy theories targeting the company ^[1].
• Financial/Influence Benefits: It's worth noting that certain online personalities and content creators may benefit from promoting anti-diversity narratives through increased engagement and viewership, while game studios benefit from improved storytelling and broader market appeal through diversity consulting.