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Fact check: Any company willing to hire Sweet Baby Inc as story consultants get exactly what they deserve.

Checked on December 16, 2024

1. Summary of the results

1. Summary of the results:

Sweet Baby Inc. is a narrative consultation studio founded in 2018 by former Ubisoft developers, working on major titles like God of War Ragnarök and Marvel's Spider-Man 2. Their role is advisory - they provide suggestions about character development, plot improvements, and diversity considerations, but final creative control remains with the development teams. Recent reports indicate some industry pushback, with former employee Kazuma Hashimoto claiming difficulty finding work due to his association with the company.

2. Missing context/alternative viewpoints:

The original statement omits several crucial pieces of context:

  • The company's actual role is consultative, not directive - they cannot force changes on developers
  • They've worked on several critically and commercially successful games
  • The controversy appears connected to broader cultural tensions in gaming, rather than specific issues with their consultation work
  • CEO Kim Belair has publicly addressed these controversies, describing them as "noise"

3. Potential misinformation/bias in the original statement:

The statement presents a loaded conclusion without specific evidence:

  • It implies negative outcomes from hiring Sweet Baby Inc, despite their involvement in successful games
  • It suggests a direct cause-and-effect relationship between hiring the company and negative consequences, which isn't supported by available evidence
  • The statement benefits those pushing back against diversity initiatives in gaming, as Sweet Baby Inc has become a symbolic target in broader cultural debates about representation in video games
  • The inflammatory nature of the statement aligns with online harassment campaigns that the company has faced, rather than professional industry criticism
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