When did BlackRock first invest in Shutterfly and how has its stake changed?

Checked on December 20, 2025
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Executive summary

BlackRock’s broad reach as a global asset manager makes it a plausible holder of Shutterfly shares, but the materials provided do not include a record naming when BlackRock first bought Shutterfly or a timeline of how its stake changed; public holding snapshots and third‑party aggregators indicate BlackRock lists thousands of positions and publishes periodic 13F data that would be the primary source for timing and size [1] [2]. Shutterfly today is described in business profiles as majority‑owned by Apollo-managed funds, a fact that frames any large institutional buyer’s potential influence [3].

1. Why the question matters: institutional ownership and influence

Institutional investors like BlackRock can shape corporate strategy through large equity stakes, proxy votes, or public stewardship, and BlackRock presents itself as both a passive index manager and an active steward with risk‑management capabilities—context that makes knowing the timing and size of any BlackRock stake in Shutterfly material to analysts and activists alike [1] [4]. BlackRock’s public profile as one of the “Big Four” asset managers explains why searches for its involvement in a mid‑cap consumer name attract attention [1].

2. What the provided sources actually show about BlackRock and holdings data

The available sources describe BlackRock’s scale, product set and the fact that it maintains public records of holdings via required filings—third‑party sites compile BlackRock’s 13F holdings into ranked lists and heatmaps that are refreshed with the latest quarterly SEC data, but those compilations are snapshots rather than a historical ledger of stake changes [1] [2] [5]. In short, the materials point users to where the evidence would be—SEC 13F filings and company disclosures—but do not themselves supply a date‑stamped history of a BlackRock position in Shutterfly [2] [5].

3. What the provided sources say about Shutterfly’s ownership and disclosures

Business profiles and company filings included among the sources identify Shutterfly’s corporate structure and major ownership contours: Forbes reports that Shutterfly is majority‑owned by certain funds managed by Apollo Global Management, which is a key fact when assessing whether any single outside manager could have exercised controlling influence [3]. Shutterfly’s own SEC filing excerpts in the record discuss operational programs and investor communications but do not enumerate BlackRock’s entry or exit dates [6].

4. What cannot be answered from these documents — and where to look next

None of the supplied links provide a timestamped BlackRock purchase or an audit trail of stake changes in Shutterfly; the right primary evidence would be BlackRock’s SEC 13F filings and any Form 13D/G or Schedule 13 filings by either BlackRock or activist/large investors around material events, plus Shutterfly proxy statements or its investor relations disclosures, but those specific filing extracts are not among the provided sources [2] [6]. Aggregators like Slickcharts and other portfolio trackers publish a “latest” slice of BlackRock’s holdings derived from 13F filings but are not substitutes for the historical SEC filing record when reconstructing when a position began and how it evolved [2].

5. Alternative explanations and incentives in reporting

Sources that summarize BlackRock’s holdings may emphasize scale—feeding narratives that BlackRock “owns” many companies—without clarifying that much of its exposure can be via index funds or pooled vehicles for clients rather than a single discretionary bet, an important distinction for interpreting influence [1] [4]. Third‑party profiles and press summaries may also overlook private fund ownership of Shutterfly (Apollo) and thereby overstate the practical sway of a passive holder; the presence of Apollo as majority owner complicates narratives that a listed asset manager like BlackRock was the decisive shareholder [3].

6. Bottom line

Based on the documents provided, it cannot be stated when BlackRock first invested in Shutterfly nor how its stake has changed over time because the necessary historical 13F/13D/G filings or explicit company disclosure excerpts were not included in the materials reviewed; the path to answer the question is clear—pull BlackRock’s SEC 13F files across quarters, check any 13D/G filings naming BlackRock or its affiliates, and cross‑reference Shutterfly proxy statements and investor relations filings for reported major holders [2] [6] [5].

Want to dive deeper?
Which SEC filings (13F, 13D/G, proxies) reveal institutional buying history for a U.S. public company and how to read them?
How has Apollo Global Management’s majority ownership of Shutterfly affected the company’s strategic decisions since the take‑private/ownership change?
Where can one download and compare historical 13F filings for BlackRock to track when it first reported a position in a specific company?