Has Dr. Sanjay Gupta publicly denied endorsing Neurocept or similar supplements?
Executive summary
Dr. Sanjay Gupta has publicly addressed and rejected the idea that he is endorsing supplements like Neurocept, using platforms tied to his CNN work to explain how AI and fake ads can misrepresent public figures [1]. Consumer reports and legal-help posts document instances where Neurocept ads used AI-generated likenesses of Gupta and others, and customers allege the company falsely claimed endorsements before removing names from the site [2] [3].
1. The central claim: consumers reported seeing Gupta’s likeness on Neurocept ads
Multiple consumers posted complaints saying Neurocept marketing presented Dr. Sanjay Gupta as an endorser, and at least one reviewer asserted the company removed his name from their site after purchase [2]. Those Trustpilot complaints describe the product as primarily vitamin B complex plus herbs and allege the company used deceptive AI-generated imagery of figures such as Gupta, Ben Carson and Bruce Willis to falsely imply medical endorsement [2]. The Trustpilot reviews are consumer accounts and reflect perceptions of deception rather than a verified sponsorship contract [2].
2. Independent reports flag AI-generated fake ads using Gupta’s image
Legal-help and community threads documented the same pattern: social media ads using an AI video of Dr. Sanjay Gupta claiming personal connection to the product or an origin story, then swapping in other public figures in subsequent campaigns [3]. The Avvo-style post recounts a Facebook ad where an AI video purported to show Gupta describing Neurocept as something he developed for a family member, and the poster reported seeing similar fabricated videos using Dr. Ben Carson [3]. Those reports underline a trend—bad actors using synthetic media to lend bogus credibility to supplements—rather than showing any authentic endorsement agreement [3].
3. Gupta’s public response: teaching audiences to spot fakes and saying “that’s not me”
Dr. Gupta has used his CNN platforms to call out fakes and explain how to spot AI-manipulated content, including an episode explicitly titled Sanjay: No, That’s Not Me Hawking Cures, which addresses how AI is used to fake endorsements and teaches listeners how to detect synthetic media [1]. That program’s framing — and the content described in outlet material — function as a public denial by using his voice and reach to disavow such purported endorsements and to warn audiences about AI fakery [1]. The podcast episode is a public forum where Gupta discusses impersonation and misinformation, signaling a direct rebuttal to being depicted as hawking cures he did not authorize [1].
4. What the sources do not prove (and why that matters)
None of the provided documents show a formal cease-and-desist letter, a standalone press release from Gupta’s office explicitly naming Neurocept, or court filings forcing the company to stop using his likeness; the evidence is consumer complaints, a community legal post, and a CNN podcast episode about spotting fakes [2] [3] [1]. Because the reporting supplied does not include a direct quote like “I have not endorsed Neurocept” in a press statement, the strongest defensible claim is that Gupta has publicly warned about and disavowed AI-driven impersonations typical of these scams on his CNN platform, which serves as a functional public denial [1].
5. Competing narratives and implicit incentives
Companies selling supplements have incentives to borrow credibility from prominent medical figures, whether through implied endorsements or fabricated media, which explains repeated consumer allegations and observed AI ad patterns [2] [3]. Conversely, Gupta’s role as a medical journalist and CNN host gives him both motive and platform to debunk such misuse of his image; his podcast episode reflects an institutional interest in preserving trust and educating the public about misinformation [1]. The available sources show both the scam-like marketing behavior and Gupta’s public educational response, but they stop short of documenting a formal legal repudiation of Neurocept specifically [2] [3] [1].
Conclusion
Based on the supplied reporting, Dr. Sanjay Gupta has publicly disavowed and educated audiences about AI-generated fake endorsements—effectively denying that he endorses Neurocept or similar supplements via his CNN podcast content [1]; consumer and legal-help posts corroborate that fraudulent ads have used his likeness to imply endorsements, and at least one reviewer says the company removed his name from its site after purchase [2] [3]. The record provided does not include a separate, explicit press release or legal filing naming Neurocept, so while there is documented public denial in the form of anti-misinformation messaging, there is not a supplied source showing a formal, standalone denial targeted solely at Neurocept [2] [3] [1].