Does Dr. Oz or Dr. Phil promote Sugar Protect

Checked on January 24, 2026
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Executive summary

No credible reporting shows Dr. Mehmet Oz or Dr. Phil McGraw legitimately promoting a product called “Sugar Protect”; investigators and the subjects themselves have repeatedly warned that their names and likenesses are often stolen by deceptive diabetes and weight‑loss ads (Dr. Oz has said he does not endorse products and researchers have debunked ads using his image) [1] [2] [3].

1. The pattern: celebrity names weaponized in diabetes-scam ads

Multiple investigations and watchdogs document a persistent pattern in which diabetes “miracle” ads appropriate celebrity names—most prominently Dr. Oz—without authorization to sell pills and supplements that promise rapid cures, and academics have identified deepfaked or doctored ad creative that falsely claims his endorsement [2] [4].

2. Dr. Oz’s public position: he disavows commercial endorsements

Dr. Oz has publicly told Congress and the public that he does not endorse or receive money from commercial product suppliers and has collected complaints about counterfeit ads using his brand, a position echoed in media reporting that the “Dr. Oz Show” warns viewers his name is often misused [1] [3] [4].

3. Specific debunks: no verified “Dr. Oz diabetes cure” or branded drug

Consumer-facing fact checks and health explainers emphasize there is no FDA‑approved diabetes drug created or officially endorsed by Dr. Oz, and analysts have debunked Facebook ads claiming he promoted a fast diabetes cure as inauthentic or misleading [5] [2].

4. Dr. Phil: public diabetes advice versus third‑party products using his name

Dr. Phil has publicly discussed diabetes management and lifestyle strategies and has promoted behavior‑change approaches on his platform, but available reporting does not show him endorsing a commercial supplement named “Sugar Protect”; instead, marketplace listings and customer complaints show products invoking Dr. Phil’s name—often on review sites—without corroborating evidence of an authorized endorsement [6] [7] [8].

5. Marketplace evidence: user complaints and dubious storefronts

Online review pages and Trustpilot listings reveal multiple products branded with “Dr. Phil” or “Dr. Oz” in their names (e.g., “Dr Phil Sugar Control,” “Sugar Clean,” “Sugar Control Keto Gummies”) with consumer complaints about misleading claims, ingredients that contradict advertised benefits, and allegations of fake celebrity backing, suggesting these are seller-driven branding tactics rather than verified celebrity promotions [7] [9] [8] [10].

6. Bottom line and limits of the record

Based on available reporting, there is strong evidence that scammers and some sellers falsely claim Dr. Oz’s or Dr. Phil’s endorsement for diabetes or “sugar control” products and that Dr. Oz actively disputes such endorsements; however, none of the cited sources documents an authentic, authorized promotion of a product specifically named “Sugar Protect,” so a definitive claim that either celebrity has promoted that particular product cannot be made from the provided material [1] [2] [7].

Want to dive deeper?
How have fact‑checkers and researchers identified deepfaked health ads using celebrity likenesses?
What official statements have Dr. Oz and Dr. Phil made about commercial endorsements and product use?
Which government actions or FTC cases have addressed scams that falsely use doctor endorsements in weight‑loss and diabetes product marketing?