What are the FDA regulations on celebrity endorsements of supplements sold on iherb?

Checked on September 23, 2025
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1. Summary of the results

The FDA regulates dietary supplements as foods, not drugs, under the Dietary Supplement Health and Education Act (DSHEA) of 1994 [1]. While there are regulations governing the advertising and marketing of dietary supplements, including those sold on iHerb, there is no specific mention of celebrity endorsements [2]. The Federal Trade Commission (FTC) monitors advertisements and marketing, and endorsements, including those by celebrities, must be truthful, not misleading, and any material connection must be disclosed clearly and conspicuously [3]. The FDA has issued enforcement letters regarding misleading representations in advertisements, including those featuring celebrity endorsements [4]. Celebrity endorsements of dietary supplements cannot claim FDA approval or make disease-treatment claims, and any false or misleading statements are subject to FTC enforcement [2].

2. Missing context/alternative viewpoints

A key missing context is the lack of pre-market safety review for dietary supplements, which can only be acted upon post-market when a supplement is shown to pose an imminent health hazard [1] [2]. Another missing context is the regulatory gap in the FDA's DSHEA framework, which does not directly address celebrity endorsements of dietary supplements [5]. Alternative viewpoints suggest that tighter policies, such as comprehensive bans on celebrity endorsements of unhealthy foods, could reduce consumption [5]. Additionally, disclosures are required under FTC rules, but the FDA's oversight focuses on product safety and labeling, while the FTC handles deceptive advertising [3] [6].

3. Potential misinformation/bias in the original statement

The original statement may be misleading in implying that there are specific FDA regulations governing celebrity endorsements of supplements sold on iHerb, when in fact, there is no specific mention of celebrity endorsements [2]. The statement may also be biased towards implying that the FDA has a more direct role in regulating celebrity endorsements, when in fact, the FTC plays a significant role in monitoring advertisements and marketing [3]. The lack of transparency in the original statement regarding the regulatory environment and the roles of the FDA and FTC may benefit manufacturers and marketers of dietary supplements, who may use celebrity endorsements to promote their products without clearly disclosing the potential risks and limitations [4] [2].

Want to dive deeper?
What are the specific FDA rules for celebrity endorsements of dietary supplements?
How does the FTC regulate celebrity endorsements of health supplements on e-commerce platforms like iherb?
What are the consequences for celebrities who violate FDA regulations on supplement endorsements?