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Fact check: Can IQ Blast improve memory and attention in older adults?

Checked on August 28, 2025

1. Summary of the results

The analyses reveal a stark disconnect between legitimate cognitive enhancement research and the specific product "IQ Blast." While general cognitive training shows promise for older adults, IQ Blast appears to be a fraudulent product.

Legitimate cognitive research findings:

  • Cognitive training can improve cognitive functions in elderly people with mild cognitive impairment and Alzheimer's disease [1]
  • However, brain gaming specifically did not show significant improvement in standardized cognitive tests compared to control groups [2]
  • Multicomponent cognitive training can improve cognitive functions in older adults [3]
  • Creative problem-solving training showed participants gaining 10-15 IQ points after three years of intensive exercises [4]
  • Attention mechanisms can enhance memory encoding, particularly benefiting individuals with lower IQ scores [5]

IQ Blast product reality:

  • IQ Blast Pro is identified as a scam product using fake celebrity endorsements, deepfake videos, and misleading marketing tactics [6]
  • The product contains no credible scientific evidence supporting its claims [6]
  • Product listings use generic marketing language without providing scientific evidence or clinical studies [7]

2. Missing context/alternative viewpoints

The original question fails to acknowledge several critical factors:

Scientific legitimacy concerns:

  • None of the cognitive training studies specifically investigated IQ Blast as a product [1] [2] [3]
  • While nootropics as a category may have cognitive benefits, this doesn't validate any specific commercial product without independent testing [8]

Individual variation factors:

  • Cognitive enhancement effectiveness depends on baseline neurobiological factors, such as dopamine receptor ratios, rather than just the intervention itself [9]
  • Benefits may be more pronounced in individuals with existing cognitive impairments rather than healthy older adults [5]

Alternative approaches:

  • Legitimate cognitive training programs exist that have been scientifically validated, unlike commercial supplements [1] [3]
  • Creative problem-solving training shows more substantial and lasting cognitive improvements than typical brain games [4]

3. Potential misinformation/bias in the original statement

The question contains implicit assumptions that promote consumer deception:

False legitimacy assumption:

  • The question assumes IQ Blast is a legitimate product worthy of scientific consideration, when evidence shows it's a scam using fake endorsements [6]
  • By asking about effectiveness, it implies the product has some scientific basis, which contradicts available evidence [6]

Commercial interests:

  • Supplement manufacturers benefit financially from consumers believing unproven products can enhance cognition
  • Fraudulent marketers specifically benefit from using fake celebrity endorsements and deepfake technology to deceive older adults seeking cognitive improvement [6]

Misleading framing:

  • The question conflates legitimate cognitive training research with commercial supplement claims
  • It fails to distinguish between evidence-based interventions and marketing scams targeting vulnerable populations

The question essentially legitimizes a fraudulent product by treating it as if it were a genuine cognitive enhancement tool worthy of scientific evaluation.

Want to dive deeper?
What are the key components of IQ Blast cognitive training?
How does IQ Blast compare to other brain training programs for older adults?
Can IQ Blast improve cognitive function in adults with dementia or Alzheimer's disease?
What is the recommended duration and frequency of IQ Blast training for optimal results?
Are there any studies on the long-term effects of IQ Blast on cognitive health in older adults?