Is Dr Jennifer Ashton’s gelatin trick a scam

Checked on January 16, 2026
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Executive summary

The “gelatin trick” attributed to Dr. Jennifer Ashton is not a proven miracle weight‑loss cure, but rather a low‑calorie, appetite‑suppressing pre‑meal habit that many people find helps with portion control; several outlets describing how it works emphasize volume and delayed gastric emptying as the plausible mechanism [1] [2]. At the same time, fraudsters have exploited Dr. Ashton’s name with AI deepfakes and fake supplement ads, turning a modest dietary trick into the bait for outright scams [3] [4].

1. What the trick actually is and why people think it works

The gelatin trick as described in the reporting is simple: mix unflavored gelatin with water (or prepare a short recipe), consume it before meals or at bedtime, and use the resulting fullness to eat less at the next meal; proponents and recipe sites frame it as a low‑calorie, high‑volume support habit rather than a standalone diet plan [5] [6] [2]. Journalistic summaries and consumer guides explain the likely physiology plainly: gelatin thickens and holds water, creating a sense of fullness and slowing gastric emptying for a few hours — an effect that can reduce immediate hunger but is temporary and not equivalent to hormonal drugs like GLP‑1 agonists [1] [2].

2. Evidence versus hype — modest utility, not magic

Several sources make the same distinction: users often report feeling fuller quickly and finding it easier to control portions, but the trick provides only a small amount of protein/calories and is a behavioral aid, not a metabolic accelerator or “natural Ozempic” [6] [1]. Recipe and wellness blogs reiterate that the gelatin approach is best when paired with balanced meals and sustained eating patterns — it’s a support tool, not a fat‑melting panacea [6] [2].

3. Harms and practical cautions reported

Consumer writeups warn of common side effects such as bloating and discomfort if people use too much gelatin, advising small starting amounts and gradual adjustment [7]. Reporting also cautions that texture and preparation matter (blooming gelatin, correct ratios) if users expect a palatable result, which helps explain why homemade versions vary widely in user experience [1].

4. Where the “scam” element appears — bogus products and deepfakes

The real scam risk is not the gelatin itself but the commercial schemes that hijack Dr. Ashton’s name to sell dubious supplements and weight‑loss pills: investigative pieces and scam warnings document AI‑generated deepfakes and fake endorsements used to market products like “LipoLess” and “BurnSlim,” claiming Dr. Ashton discovered the trick and endorses proprietary pills — claims that the sources describe as fabricated [3] [4]. These reports say such campaigns rely on manipulation, secrecy, and pressure tactics to drive purchases, and that Dr. Ashton has urged skepticism when claims don’t come from her verified channels [4].

5. Bottom line: Is the gelatin trick a scam?

Based on the available reporting, the gelatin trick itself is not a scam — it’s a simple, low‑risk appetite‑management technique with plausible short‑term effects on satiety backed by user reports and mechanistic explanations in the coverage [1] [2]. However, any claim that it is a miracle metabolism booster or that Dr. Jennifer Ashton invented or commercially endorses proprietary pills is unsupported in the provided reporting and appears to be part of fraudulent marketing and deepfake campaigns; those commercial schemes are the scam, not the basic gelatin ritual [3] [4]. The limitations of this review: the provided sources are primarily consumer articles, blogs, and scam‑exposé pieces — none are peer‑reviewed clinical trials — so definitive medical efficacy or long‑term outcomes cannot be assessed from these materials alone [5] [6] [4].

Want to dive deeper?
What peer‑reviewed studies exist on gelatin or collagen supplements and appetite control?
How are AI deepfakes being used in health product scams and how can consumers detect them?
What has Dr. Jennifer Ashton publicly said about the gelatin trick and where does she publish official guidance?