Is Luminance Milano cruelty free
Executive summary
Luminance Milano publicly and repeatedly markets its products as vegan and cruelty-free across product pages and its FAQ, claiming “100% cruelty free and vegan” and stating it does not test on animals nor buy ingredients from suppliers that do [1] [2] [3]. Those company statements are consistent across multiple product listings (Under Eye Brightener, Blurring Setting Powder, primers and brushes) and partner/reseller pages that also describe the formulas as cruelty-free and vegan [4] [5] [6] [7].
1. Company claims: clear, consistent, frequent
The brand’s own pages explicitly label individual items—Under Eye Brightener, Pore Minimizer Primer, Setting Spray, Blurring Setting Powder and brushes—as “vegan” and “cruelty-free,” and a standalone FAQ reiterates “We are 100% cruelty free and vegan. We don’t do any animal testing, nor do we buy ingredients from suppliers that test on animals” [2] [4] [6] [8] [5] [9] [1]. The Master Set description likewise states “All products are vegan and cruelty-free,” showing that the messaging is integral to the product positioning rather than a one-off claim [3].
2. Secondary retail/reseller corroboration, with caveats
Third-party or reseller pages echo the cruelty-free language—Radiant Milano’s product listings repeat “100% cruelty-free and vegan” and note FDA approval for at least one powder listing [5] [7]—which lends surface-level corroboration beyond the brand’s own domain. However, the provided sources do not include independent verification documents, certification images, or links to recognized cruelty-free registries; the reseller repetition appears to be based on the brand’s claims rather than new investigative confirmation [5] [7].
3. What is missing from the record: no visible third‑party certification in these sources
None of the supplied pages present a recognized third-party cruelty-free certification logo (for example, Leaping Bunny, PETA Cruelty-Free, Choose Cruelty Free) nor a certificate number or link to an external registry in the cited snippets; the reporting here is entirely composed of the brand’s own statements and reseller copy [1] [2] [5]. Because those independent seals and documentation are not shown in the sources provided, a claim of “cruelty-free” in these materials cannot be independently confirmed from the supplied reporting alone.
4. How to interpret the available evidence
Taken at face value, the consistent, repeated language across Luminance Milano product pages and FAQs constitutes a credible corporate position that the company does not test on animals and that its formulas are vegan [1] [2] [3]. That constitutes a direct answer to whether the brand claims cruelty-free status: yes, it does in multiple official materials [2] [4] [6]. The strongest journalistic framing is therefore: the company asserts it is cruelty-free and vegan, and this assertion is consistently presented across its product catalog and FAQ [1] [3].
5. Remaining questions and recommended next steps for verification
Absent from the supplied reporting are independent attestations—certificates, listings on recognized cruelty-free registries, or supplier-audit documentation—that would move the brand’s claim from self-declared to externally verified; those are the standard next steps for a reader seeking confirmation beyond company copy (not covered in the provided sources). For full assurance, consult third-party cruelty-free databases (e.g., Leaping Bunny, Cruelty Free International, PETA), request supplier traceability from the company, or look for certification icons on packaging or official certificate PDFs—none of which appear in the sources provided here (limitation in reporting).