Is Dr Gupta sold neuron gold a scam
Executive summary
Multiple independent reports show scammers are using AI deepfakes of Dr. Sanjay Gupta to hawk “golden honey” or memory supplements and that those products (branded as Neurocept, Neuro Sharp, IQ Blast and variants) are promoted with fabricated endorsements; CNN and Gupta himself have publicly denounced such deepfake health ads [1] [2] [3]. Consumer complaints and review sites describe deceptive marketing, AI-generated images/voices, and police warnings linked to victim losses—indicating the ads are scams, not legitimate medical endorsements [4] [5] [6].
1. What the reporting actually shows: deepfakes, fake endorsements, and bogus product claims
Multiple outlets document a recurring scam narrative: long-form video ads and faux news pages present a “golden honey” or supplement cure for memory loss and attribute endorsements to Dr. Sanjay Gupta; those endorsements are fabricated using AI-generated images and deepfake audio/video, not real reporting or medical advice from Gupta [7] [8] [1] [2].
2. Dr. Gupta’s response and mainstream coverage
CNN has covered and hosted Gupta discussing the phenomenon; Gupta has publicly denounced use of his likeness in AI-created ads that sell bogus health cures, and he spoke about being the target of a deepfake health campaign on a CNN podcast [3] [1] [2]. That is direct, primary-source reporting that the videos are not authentic endorsements.
3. Consumer signals: complaints, reviews and local police alerts
Trustpilot reviews, BBB Scam Tracker entries and local police bulletins chronicle people seeing convincing ads and at least some victims being targeted or defrauded. Reviews and complaints single out Neurocept and related brands for deceptive tactics and AI-generated celebrity/doctor endorsements [4] [5] [6].
4. Investigations and watchdog coverage identify the pattern, not a single product
Independent blogs and consumer sites analyzing the marketing trace the same playbook across products (Memo Genesis, Golden Honey Tonic, NeuroHoney, Neurocept, Neuro Sharp, IQ Blast): fabricated “secret” recipes or miracle supplements, hijacked trusted names, and no credible clinical evidence supporting reversal of Alzheimer’s or equivalent claims [7] [8] [9].
5. What this means for the claim “Is Dr. Gupta-sold Neuron Gold a scam?”
Available sources do not mention a product named exactly “Neuron Gold,” but they do document a class of products and campaigns that use Dr. Gupta’s likeness to sell memory supplements via deceptive deepfake ads; those campaigns are reported as scams and Gupta has said the ads are not his work [7] [1] [3]. Consumer complaints and watchdog posts identify specific brands (Neurocept, Neuro Sharp, IQ Blast) as using these deceptive tactics [4] [5] [9].
6. Why these deepfake ads work — and how to spot them
Reporting explains the playbook: faux news layout, fake bylines and dates, hijacked trust by using known journalists, and emotionally charged claims (“reversed Alzheimer’s”) to push purchases; victims report the ads are highly convincing. Experts including Gupta recommend skepticism when claims sound too good to be true and to check primary sources before acting [7] [3].
7. Caveats, limitations and unanswered questions
The sources document many brands and copies of the scam but do not provide a forensic chain tying every named product to specific operators, nor do they verify legal outcomes (arrests, refunds) for each company; they also do not mention a product exactly called “Neuron Gold” by name, so direct confirmation for that exact label is not found in current reporting (not found in current reporting). Sources vary between mainstream reporting and consumer-review blogs, so degrees of investigation differ [1] [8] [4].
8. Practical advice for readers confronted by similar ads
Do not trust ads that show a familiar journalist or celebrity endorsing a medical “cure”; verify on the journalist’s employer site (e.g., CNN) or through official statements, consult medical professionals, check consumer watchdogs (BBB, Trustpilot), and report scams to local law enforcement—sources show those steps are relevant because victims and police alerts are appearing in multiple jurisdictions [1] [5] [6].
Sources cited above include reporting from CNN documenting Gupta’s denouncements and podcast comments [3] [1] [2], consumer-review and watchdog records describing deceptive marketing and deepfakes [4] [5], and investigative/consumer sites tracing the recurring “golden honey” scam narrative [7] [8] [9].